If you have been in searching for new ways to build a community, grow brand awareness and gain website traffic, Paper.li may just be the ticket.
Paper.li is an automated content marketing tool that allows users to create their own online newspaper. It’s an innovative way to provide relevant online content, without having to sift through thousands of links and articles. This personalized online paper can also be about a specific topic (business, coaching, marketing, social media) and can be aligned with the content on your website. Whether you are working in a niche market, starting a new non-profit or promoting a cause, Paper.li lets you create a news site that appeals to like-minded people.
How does it work? This online newspaper is created through links shared on Twitter, Facebook and other platforms. Once your Paper.li account is set up, it automatically begins collecting links from within your chosen sites and aids in organizing them into an easy-to-read newspaper format that includes images, article descriptions and a headline. Since none of us have the time to read a bazillion social media posts each day or analyze millions of articles to find the ones pertinent to your online newspaper, Paper.li is a great solution since it does all the work for you, making your online news relevant and timely no matter how specialized it is.
Once created and curated, readers can subscribe and get your curated Paper.li in their inbox on a daily basis (or whatever frequency you chose). Once activated, you know that your Paper.li information is cropping up faster than dandelions in a deserted yard and it allows users the luxury of just “setting it and forgetting it” if need be. Paper.li owners can actively promote their newspaper to gain new subscribers, or embed it into their website for increased exposure. This innovative tool also provides cross promotional opportunities. If your Paper.li mentions specific people or sites, tweet that out and “@” the Twitter names of those who are featured to encourage retweets and shares.
Want content from places other than just Facebook and Twitter? Paper.li supports just about all the social media sources available including YouTube, RSS feeds and of course Twitter, Facebook and Google+. If your platform is on the Internet, then there’s a good chance Paper.li can handle it. Once you decide which combination of content sources you want to use, put them in the order of priority so your readers will get the information they are looking for. You can also eliminate sites or contributors that don’t appeal to you. You are in total control of which contributors and sites appear in your newspaper.
The newspaper you create also needs to appeal to your audience. With Paper.li you have a variety of options that make it simple for you to construct a custom paper that will get noticed. Things like time and frequency of release, language, colors, fonts and background images can be adjusted to help you generate a product that will grab the attention of your readers. All Paper.li’s are mobile friendly and users can create up to 10 online newspapers with the free account. The upgraded version of Paper.li is around $9.00 a month (for one paper) and gives even more options for customizing things like videos, white papers and advertisements. Imagine sharing news and information that is relevant and what your readers expect to see. Paper.li is an affordable way to spread your brand and cultivate new relationships with readers.