by Terry L. Green
The world of the Internet is constantly evolving, from its terminology to its software. The Internet is changing the way we communicate, and opening a whole new world of social media. Blogging is one such constantly evolving method of communication, and WordPress is one of the leading platforms people are using to blog.
WordPress is a free, web-based software that is open source, which means its basic code is available for developers to build upon and alter at will. WordPress is the successor to b2cafelog, the original blogging platform, but this blogging child has evolved beyond its blog roots. Its open source flexibility means that programmers across the globe have altered its functionality until WordPress has become a content management system (CMS), or a program that creates, edits, and manages website content, as well as blog content. The best part about WordPress is that it doesn’t require knowledge of PHP or HTML code to use it. WordPress is a basic templating system, where the blog or website creator chooses the look and rearranges the content. And now, with the addition of a simple, but brilliant plugin, you can easily turn your WordPress blog into a membership site!
WordPress has a theme system that allows for easy and versatile blog or web design, where the creator can change the look of the site as often as they like instantly. WordPress also has wonderful features such as integrated link management, complex indexing of articles or blog posts, auto filters for formatting text, and the capacity for multiple authors for blog or site content. WordPress works with other blogging services, as well, with support for Trackbacks and Pingbacks. WordPress also has security features such as blacklist and spam checkers for visitor comments, user registration, and password protection for selected posts. Along with the versatile range of basic WordPress functions, there are also hundreds of compatible plugins available that can greatly extend and enhance the software’s functionality.
WordPress may have started as a communication tool for the individual, but it also has many benefits to offer to the world of business. Since WordPress is so simple to use and the content so easy to maintain, this means less overhead and less time spent for creation and maintenance of company websites. The blogging aspect of WordPress also means that companies have a popular, in-demand method for keeping their audiences updated on company business and advertising their products and services. Plus, blogging offers a wonderful method for companies to get feedback from the consumers. WordPress makes it easy to keep the content fresh, which increases search engine ranking so that the company’s content will have a better chance of audience exposure.
Everyone’s Dream Site
For people who haven’t got the technical knowledge or don’t have the patience or time to spend creating their own website from scratch, WordPress is an ideal option. With its flexible program, ease of installation, and the added functionality of plugins, WordPress provides a way for everyone to have the website of their dreams.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!