We’re always looking for new ways to market our businesses. Sometimes we need to think outside the box and add a little fun to our marketing.
When was the last time you had a contest? Have you ever?
Everyone likes to enter contests … at least I do. You don’t even have to dangle a big prize in front of me to entice me to enter. Sometimes they are just fun to enter, and I’m willing to bet many of you reading this like contests too.
There are a variety of different kinds of contests you can run to help increase engagement and, hopefully, drive people back to your website or wherever else you want them to go.
Truth be told, contests don’t have to be fancy schmancy or anything complicated. In fact, the more simple the better. You want to make it fun and easy for people to get involved. You can have contests on your website, your blog, Facebook, Twitter, in your email marketing or wherever else you want to increase engagement. It’s just a matter of finding out what works best for your target market.
While you can do an official contest where you use a contest app that keeps track of everything and tally’s the votes for you, you can also do something as simple as a caption contest, a video contest or a photo contest. Then you, the contest holder, choose the winner based on the criteria you set. You can also offer a small prize to entice people to enter.Incorporate A Little Fun Into Your Marketing With Contests!Click To Tweet
Or, you can go for one of the bigger, more official contests that require a plugin or a specific piece of software. A couple of options to choose from are:
Contest Factory (paid)
Rafflecopter (free and paid)
Then, of course, you can always use the Facebook Contest App for your Facebook Page (paid)
Whatever platform or app you choose, contests can be a great tool for engaging your audience and building your fan base. They are also a great source of data. One of the biggest benefits of hosting a contest is it allows your audience market for you.
So this week or in the near future, why don’t include a little fun into your marketing and have a contest. Make it easy, and make it fun. Let me know in the comments what you choose to do. I might just enter 🙂
Also published on Medium.
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