Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?
Content marketing is not a “one and done” process. Effective newsletters and blog posts are also well-written, creative and consistent. If your business or team has fallen into the trap of sending out your newsletter or posting to your blog on an inconsistent and sporadic basis, or creating content of poor quality that appears to be “slapped together,” your success rate will be far less than those who take the process to heart. In order for any content marketing plan or strategy to be successful, it needs two main components; consistency and great content.Effective newsletters and blog posts are well-written, creative and consistent.
Consistency in any endeavor is achieved by making the decision to do something on a regular basis and sticking to it; day after day, week after week, month after month. Successful blogging requires consistency. A successful social media presence requires consistency. And a successful content marketing plan requires consistency.
Equally as important as your efforts to be consistent regarding frequency is your effort to consistently provide content that not only has value and benefit, but is something your subscribers and readers look forward to reading.
The consistency of the “when” is often easier than the consistency of the “what.” If you find your readers losing interest and your efforts drifting off into “Never Never Land;” by all means, ask for feedback. You can send out all the emails you want and post all the blog posts you want, but you won’t receive the results you desire without knowing if your readers are interested in what you have to offer. Ask them what they like about your messages, and what they don’t like. What would they like to see changed? Listening to your readers is a great start toward shifting your email marketing efforts from “snore” to “score!”
So … to practice what I preach, how do we measure up? Do our blog posts provide value and benefit to you? Are we missing the mark? Is there a specific topic you’d like me to address? Please leave a comment below and let me know your thoughts so we can provide content that provides value and benefit and you look forward to reading!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!