Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their email marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?
Content marketing is not a “one and done” process. Effective ezines and blog posts are also well-written, creative and consistent. If your business or team has fallen into the trap of sending out your newsletter or posting to your blog on an inconsistent and sporadic basis or creating content of poor quality that appears to be “slapped together,” your success rate will be far less than those who take the process to heart. In order for any content marketing plan or strategy to be successful, it needs two main components; consistency and great content.Content marketing is not a “one and done” process. Effective ezines and blog posts are also well-written, creative and consistent.Click To Tweet
Consistency in any endeavor is achieved by making the decision to do something on a regular basis and sticking to it; week after week, month after month. Successful blogging requires consistency. A successful social media presence requires consistency. And a successful email marketing plan requires consistency.
Equally as important as your efforts to be consistent regarding frequency is your effort to consistently provide content that not only has value and benefit, but is something your subscribers and readers look forward to reading.
The consistency of the “when” is often easier than the consistency of the “what.” If you find your readers losing interest and your efforts drifting off into “Never Never Land;” by all means, ask for feedback. You can send out all the email you want and post all the blog posts you want, but you won’t receive the results you desire without knowing if your readers are interested in what you have to offer. Ask them what they like about your messages, and what they don’t like. What would they like to see changed? Listening to your readers is a great start toward shifting your email marketing efforts from “snore” to “score!”
So … to practice what I preach, how do we measure up? Do our blog posts provide value and benefit to you? Are we missing the mark? Is there a specific topic you’d like me to address? Please leave a comment below and let me know your thoughts so we can provide content that provides value and benefit and you look forward to reading!