Our businesses are like hungry content machines that need to be fed as often as a growing 12 year-old boy. Every day our business blog whines for fresh content and our social media nags for fresh updates or tweets. But if you are like many business professionals, the squeakiest wheel tends to get the grease (which is often not our own content creation). If you know you need to post content on your blog ASAP, but are struggling to find the time, shift to this mindset for better results.
Brevity can be King: When it comes to blog posts, short and sweet will do the trick. Studies have shown that blog posts with a word count as little as 300 will still get indexed by Google. Shorter blog posts are also appreciated by readers who want to consume your information but are stretched thin time wise. Being able to create short and succinct posts that still get your point across is also a great asset for business professionals as well.
Videos are Content: Videos are a great way to capture the attention of readers and get information across to them quickly. Once paired with a 300 word intro…BOOM; you have a respectable and useful blog post. If your biz is promoting a new product or service, try creating a companion “how-to” or “tutorial” video to go with it. These videos also share well across all social networks.
Q&A’s: Many writers shy away from Q&A type interviews because of the perception that they are ton of work. In reality, Q&A interviews conducted via email are great blog post fodder and very easy to do (if done correctly). Pick someone who is a thought leader in your industry, or even shine the spotlight on your best customer. Offer them 4-5 key questions to answer in as much detail as possible. Request that when they send their answers back they include their bio, website links, social media links and a professional head shot of themselves. Write a quick intro, copy and paste the info they send into a post and you have unique and informative content to share.
Accept Guests: One ninja trick for many businesses who are struggling to maintain a blog is to allow guests to post content on their site. This provides a fresh voice and perspective for readers, allows the guest writer exposure to a new readership, and gives the site owner time to pursue other things.
NOTE: It’s best to be choosy regarding who you allow onto your blogging real estate, and not a bad idea to create guest blogger guidelines. These guidelines need to state things like word count, and what is and isn’t allowed on your site. Remember, this is your business and you reserve the right to say “no” if someone wants to share information that isn’t a good fit for your site or readers.
If you like this post, you might also be interested in How to Find Content when your Brain is on “E” …
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