As speakers and coaches, most of you do a lot of writing. Blog posts, newsletter articles, social media posts, web copy, you name it. Each of us has our own unique way of saying things too, but … how much of what we write does our audience understand?
When you blog for business and are making an effort to publish new content on a regular basis, it’s easy to end up with writer’s block. That’s because in most cases, we’re trying to stay on schedule with fresh content, and might be forcing ourselves to come up with something to write about just to stay in that groove of consistency.
Wealth of your content? Yes, wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
I know I’m always talking about promoting your content on your social media platforms, and posting it on 3rd party platforms like LinkedIn, Medium and Triberr, but there are even more ways you can spread the wealth of your content.
Summer is a time of sun, fun, vacation, and hopefully includes some time to relax. Right now, we’re smack dab in the middle of the busiest vacation time of the year. However, many business professionals find themselves strapped to their desks, fearful of losing income or even traction with their blogs or sites. Like most things in business there is, in fact, a workaround. It’s called recycling. And no, I don’t mean bottles and cans. I am, again, referring to recycling your content by combining bits and pieces you’ve collected in your swipe file to create an article, taking an existing article and putting a fresh spin on it to create an entirely new one – things like that. Here are some ideas and tactics for repurposing content and freeing up a little time for you to enjoy during the final months of summer and as we head in to the equally busy back-to-school time of year.
People like variety. At least I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.
Yep … you know the one I’m talking about. You’ve been diligently working on that big blog post or an email to one of your clients, or the article you’re submitting to Social Media Today! You’ve proofed it at least 5 times and even ran it through Spell Check (we all know how well that works with certain words). Then you hit send and “Arrrrggggg!!!!” There it is glaring at you as it flashes by your eyes after you hit publish or send. It’s mocking you and sometimes, there isn’t a darn thing you can do about it – like using it’s instead of its in my ezine that went out this morning! I’ll definitely be taking my own advice and having someone on my team proof it before I schedule it. Lesson learned!
This lesson is a good one. Thankfully not all lessons learned have to be negative. In fact, this lesson learned is due to my participating in a 29 day blogging challenge over on Sue Guiher’s Thrive4Success.com blog. My initial thought was … “You mean I have to post a blog post every single day for the entire month of February? 29 days in a row????” I do good just getting my two normal blog posts per week out, so there was no way I could even imagine doing 7 each week … 7 days all in a row for 4 weeks! Wow. But then my buddy Kim Ravida jumped in and volunteered to do it with me.
The date for your next newsletter or blog post is looming, but the problem is you have ZERO content ideas! That all too common feeling of dread and panic is similar to the one that washes over us at 4:55 p.m. when we have no clue regarding what to cook for dinner. We could reach for the frozen TV dinners and call it a day…or turn on the Food Network for quick inspiration.
Amazon is one of those one-stop-shop sites where you can find anything and everything and get it delivered directly to your door … or, your Kindle! So what about your blog? Have you ever considered adding your blog to Kindle on Amazon? Did you even know you could? Well you can, and you should!
Then you need Author Assistance!
Never fear … it’s easier than you think! Sometimes, just getting your book out of your head seems to be a monumental task; but to be honest, that might be the easiest part. The hard part is what to do with it once it’s out of your head and then having to figure out all of the ins and outs of how to get it proofed, edited, formatted and in a suitable format to finally be able to even think about getting it published. While there are still many, many authors going the traditional route of submitting their manuscript to a publishing company (and if accepted, turning it over to them to take it from there), most small business owners choose to take advantage of all of the different options to self-publish their books.