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That “Thing”…You Know, That ThingLink

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3D Small People - Chain LinkLooking to add a little extra “pop” to your online images and videos? ThingLink is a fun new tool that lets users add multimedia overlays or text to any image they own. But the real bonus is in the fact that what is added via the ThingLink tool becomes instantly interactive, allowing those viewing the image or video to click the text or link within the picture. As you can imagine, marketers, brands and companies love this new tool because it raises engagement and the success rates of their ads and image-based content.

Users can start by selecting an image from an upload, online URL or Flickr and then add links to every site imaginable inside the image (called “things”). That image can then be embedded in websites, blogs or in social media comments or posts,  and viewers can access the “thing” you have linked inside your image immediately. ThingLink’s basic or “personal” option is completely free but only offers basic tagging & analytics. The paid version is a bit pricy and ranges from $250-$1500 a month, but contains some pretty meaty options like advanced tracking and analytics. ThingLink also offers free Android and iOS apps as well.  New users can opt for a free 30-day trial of the paid version.

The Scoop on YouTube …

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Even with the increasing popularity of video, Many people are still hesitant to jump in and tap into the influence of YouTube. There are numerous reasons why you should consider YouTube for your business, but first here are some pretty telling stats.

YouTube’s statistics show more than 1 billion unique users to their site each month with over 6 billion hours of video watched each month. There are 100 hours of video uploaded to YouTube every minute and according to Nielsen, YouTube reaches more U.S. adults ages 18–34 than any other cable network.

What these stats don’t tell you is that these numbers are up a whopping 50% from last year, and marketing gurus predict that 2/3 of our content will be consumed via video by the year 2015. So why is video so great for your business?

  • Video tells a story that allows viewers to see and feel your emotions.

  • It builds trust. Video is the face-to-face connection consumers crave and demand.

  • It aligns you as an expert. Professionally produced videos can show people you are serious about your business.

Maybe it’s time to consider You Tube as another tool in your marketing tool belt.

Capture Screenshots with Ease with Snagit

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I was introduced to Snagit (by TechSmith, also the maker of Camtasia) a while back and I have to say I am snagged hooked. Snagit is a feature-rich screen image capture product that is just a bit cooler than your Paint application.

Snagit 11 could come in mighty handy in many ways. You can use it if you need to explain a problem you’re having in a clearer way, and it’s great for taking screenshots when you want to provide a step-by-step process or explanation, or simply take a screen shot of something for posterity.

Snagit’s “capture” feature lets you laser in and select items to copy, crop, and do a variety of things like instant email, save to a clipboard, save to your computer, send to PowerPoint and more. If you use the Video Capture, you can send your video directly to You Tube and Camtasia as well.

If you want to add a little flair to your capture, Snagit offers great tools like text boxes, speech bubbles, arrows, and borders. The highlight tool allows you to draw attention to any part of your capture you want to call attention to as well.

Snagit 11 runs around $49.99 if you’re ordering for the first time. If you are a current Snagit customer with a previous version, you can upgrade to Snagit 11 for a mere $24.95! I just upgraded from version 9 to 11, and I must say I’m impressed with the new features!

So if you need a full-bodied screen capture tool, or are simply tired of tedious custom and precise cropping, this cool tool is a must have … and also a lot of fun!

Mary had a video, video, video …

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A Case Study

Client Mary wants to create a full interactive membership site which includes 30+ videos and audios for the customers of her dog training business.

 

Problem:

Creating the videos and audios is easy for Mary, but she is baffled about where and how to host the videos and audios so they are viewable only by her members. She can’t host them on her website because the files are too large and will quickly eat up her band width. And, there are limitations and extra costs when using YouTube and Vimeo … so what is the right solution? [Read more…]

Five Affordable Ways to Create Video Marketing Content

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There are many great and affordable ways to create video marketing content that will make you stand out and that are legally yours. No worries! You don’t need access to a production studio or thousands of dollars to create compelling videos! Take a look at these five easy and affordable steps you can take to show your viewers you’re worth their time and their money:

[Read more…]

Mastering Cyberspace – Going Viral with your Video

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By Terry Green

If you incorporate key viral traits into your video, your target audience will spread it online via email, Stumbleupon, Digg, Delicious, Facebook, Twitter and the plentiful other share options posted on personal blogs and company websites.

One of the most important key qualities that your viral video must have is an acceptable length. All the net is atwitter with bite-sized content that leaves the reader/viewer/visitor eager for more. Your viral video is there to get the word out and not necessarily to broadcast all of the information associated with your organization, service or product. A viral video creates awareness of your brand. Leave the informational part to links – to your website or blog -where the viewer can follow up. By keeping your video on point and under three minutes, you’ll greatly increase your chances of hooking an endless stream of viewers.

10 Tips to Make Your Video Go Viral

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By Terry Green

No matter what size your company is you undoubtedly share in the desire to “go viral”. But what exactly is going viral? Going viral means getting your video into the hands of the masses and having them do the dirty work of distributing and sharing your content with others. It’s the quickest way to see a surge of traffic and interest and it can be one of the most powerful marketing tools you have at your disposal. If you want to unleash the power of viral marketing then take a look at these 10 surefire ways to make your video go viral.

[Read more…]

Increase Business Thru Publicity

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Speaker Services offers marketing and training services for professionals who are interested in growing their business or service through speaking http://www.speakerservices.com.

 

Why Video is Your Company’s Best Friend

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by Terry Green

Wouldn’t it be great if your company became the next craze on YouTube? The one thing everyone couldn’t stop talking about at the water cooler? It actually could happen.

Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.
[Read more…]

Mistakes Speakers Make

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Susan Levin has over 18 years experience in the world of speaker marketing. She is the founder of Speaker Services since ‘92. Her company offers marketing and training services for professionals who are interested in growing their business or service through speaking http://www.speakerservices.com. She has coached thousands of individuals on the nuts and bolts of the speaking industry.

Twenty minute complimentary session. Click on this link for the ASSESSMENT FORM

[email protected]
310-822-4922 PT
www.speakerservices.com
www.speakerscommunity.com