Just like I suggest all my clients do, at the beginning of the new year, I made a few updates to my marketing plan. One of the things I know I need to improve, is my practice of collecting testimonials, and reviews.
On this Thanksgiving Day, I am so grateful and thankful for the tremendous blessings in my life. Both personally, and professionally.
One of the things I enjoy doing is sending cards to my LinkedIn Connections cards from time. For various reasons. If they aren’t in my database – but someone I want to connect with on a more personal level, the first thing I do is check their contact info on LinkedIn to see if they’ve included their mailing address. Sadly, many don’t. So my next step is to go to their website. Which brings me to this week’s tip …
Around the same time last year, I did a similar tip about my favorite browser extensions. They’ve changed a bit since then (for many reasons), so I thought it was time to share the browser extensions that float my boat in the here and now.
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately sign up for their services and buy their products.
Sounds easy, but it isn’t always.
Remember two years ago when Pinterest required an invite to join their flourishing social media platform? To this day I am wondering if that was a simply an annoyance to users, or a clever marketing tactic to increase demand and desirability. To date Pinterest has over 70 million users and it continues to grow so… you be the judge. [Read more…]
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.
“Recycle, repurpose and reuse” typically applies to lifestyle choices and being kinder to our earth, but did you know this could also apply to your content? Savvy marketers know how to “recycle” and re-create their existing information to make it fresh and new again in the eyes of their readers and potential customers. Though a smart content creation idea, recycling content is a delicate dance. Before you spend time refreshing and rewriting your existing content, there are some “duplicate content” facts you should know about. [Read more…]
Here’s the magical question everyone seems to be asking: How do you balance work, home and family? I am not sure anyone can come up with a solid one-size-fits-all answer to this question. Since everyone’s businesses, circumstances and lives are different, there really isn’t a perfect formula. However, there are some good tips available on how to balance these important elements of your life. Here are a few of my favorites: [Read more…]