Around the same time last year, I did a similar tip about my favorite browser extensions. They’ve changed a bit since then (for many reasons), so I thought it was time to share the browser extensions that float my boat in the here and now.
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately sign up for their services and buy their products.
Sounds easy, but it isn’t always.
Remember two years ago when Pinterest required an invite to join their flourishing social media platform? To this day I am wondering if that was a simply an annoyance to users, or a clever marketing tactic to increase demand and desirability. To date Pinterest has over 70 million users and it continues to grow so… you be the judge. [Read more…]
Podcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:
Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).
Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.
“Recycle, repurpose and reuse” typically applies to lifestyle choices and being kinder to our earth, but did you know this could also apply to your content? Savvy marketers know how to “recycle” and re-create their existing information to make it fresh and new again in the eyes of their readers and potential customers. Though a smart content creation idea, recycling content is a delicate dance. Before you spend time refreshing and rewriting your existing content, there are some “duplicate content” facts you should know about. [Read more…]
Here’s the magical question everyone seems to be asking: How do you balance work, home and family? I am not sure anyone can come up with a solid one-size-fits-all answer to this question. Since everyone’s businesses, circumstances and lives are different, there really isn’t a perfect formula. However, there are some good tips available on how to balance these important elements of your life. Here are a few of my favorites: [Read more…]
There are several web browsers to choose from now-a-days, but my web browser of choice is Chrome … and has been for a while. It’s easy to use, but it also has some great extensions you can add to make it super easy to do things on the fly. Here are the 9 specific extensions/add-ons I use on a continuing, if not daily basis. They are … [Read more…]
Dragon Dictation: Tired of having ideas pop into your head with no pen and paper handy? Dragon Dictation is an app that translates speech into text. This iPhone or Android app allows you to record a short message on your Smartphone, and then sends it via text message or email for you to use at a later date. The app is actually fairly accurate in its translation too. Occasionally it will substitute the wrong word, but is more common if the user has an accent or speech impediment.
Expensify: With a tagline of “expense reports that don’t suck!” Expensify provides a mobile app for your iPhone, Android or BlackBerry device. You can then use this app to enter, categorize, and make notes about expenses right as they happen. And according to Expensify, their eReceipts have been designed to meet and exceed IRS regulations for record keeping.
FlightTrack Pro: Airline Tracking: This handy app has flight alerts, Tripit, terminal maps, weather delays and the ability to manage your flights in real-time. With over 3,000 airports listed and over 1,400 airlines available, it also comes in handy the next time you have to pick someone up at the airport. FlightTrack Pro is available for Android and iPhone.
The holiday season is coming to a close! My family is still basking in the warmth and joyfulness of Christmas, and excitedly looking forward to the new year ahead. It’s such a wonderful time to reflect on the past year – both personally and professionally … a time to be thankful for the many blessings we’ve received, a time to reflect on the many goals we set for the past year (those we’ve met and those we didn’t quite reach) and set new goals for the year ahead. It’s a time to forgive ourselves (and most certainly others) for the mistakes we’ve made and forge on with the intent of making wiser and more thoughtful decisions in both our personal and business lives.
I am so very thankful for so many people …
Our wonderful clients – without them we would have no business,
The extraordinarily fabulous BizEase Support Solutions team – they are the true backbone of my business,
All of my VA friends and colleagues – for making me so very proud to be a part of this incredible industry …
and to all my Twitter and Facebook friends and everyone else I’ve been so blessed to get to know this year. For all of you, I am truly grateful.
May all of you have THE most blessed of all Holiday Seasons … and may 2013 exceed your wildest dreams for abundantly blessed and prosperous lives and successful businesses!!