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When Was the Last Time You Gave Your Business a Checkup?

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We all know if we want to be healthy human beings, we need to check in with the doctor once in a while to make sure things are in good working order. We want to make sure our blood pressure is at safe levels, our heart and lungs are healthy, and our blood-work checks out. Essentially, we want to know we are in good health, so we can live full, happy lives.

checkup [Read more…]

The Right and Wrong Way of Social Media Marketing!

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Social media is one of the biggest and most effective marketing platforms for online businesses today.

When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991! 

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How To Get Your Business Ready For Summer Survival

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Where did the time go? It seemed like Winter would never end, and now summer is literally right around the corner. What the heck happened to Spring????

time management [Read more…]

Just How Confused Are You About What GDPR Really Is or Isn’t?

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The deadline for GDPR compliance is quickly approaching. The European privacy law, General Data Protection Regulation (GDPR), will take effect May 25, 2018. This new regulation imposes new rules on companies, government agencies, non-profits, and other organizations that offer goods and services to people in the European Union (EU), as well as those that collect and analyze data tied to EU residents.

GDPR [Read more…]

Successful Coach and Speaker – A BizEase Case Study

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Just like I suggest all my clients do, at the beginning of the new year, I made a few updates to my marketing plan. One of the things I know I need to improve, is my practice of collecting testimonials, and reviews.

case study [Read more…]

Wishing You Joy, Peace, And Love This Thanksgiving Day!

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On this Thanksgiving Day, I am so grateful and thankful for the tremendous blessings in my life. Both personally, and professionally.

thanksgiving [Read more…]

Does Your Website Make It Easy For Prospects To Contact You?

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One of the things I enjoy doing is sending cards to my LinkedIn Connections cards from time. For various reasons. If they aren’t in my database – but someone I want to connect with on a more personal level, the first thing I do is check their contact info on LinkedIn to see if they’ve included their mailing address. Sadly, many don’t. So my next step is to go to their website. Which brings me to this week’s tip …

prospects [Read more…]

The Top 8 Browser Extensions That Make Me Happy!

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Around the same time last year, I did a similar tip about my favorite browser extensions. They’ve changed a bit since then (for many reasons), so I thought it was time to share the browser extensions that float my boat in the here and now.

browser extensions [Read more…]

The Scoop on the New Pinterest Analytics

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Remember two years ago when Pinterest required an invite to join their flourishing social media platform? To this day I am wondering if that was a simply an annoyance to users, or a clever marketing tactic to increase demand and desirability. To date Pinterest has over 70 million users and it continues to grow so… you be the judge. [Read more…]

Transcribe those Podcasts!

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PodcastPodcasts have become an excellent way for business professionals to share knowledge, give value to clients and also to build a following for their products or services. But what many podcast users don’t realize is that the information they’ve created in an audio format can also be re-purposed into another effective shareable forms like blog posts and white papers. Here are two tools many marketers and podcasters agree get the job done:

Speechpad: Touted as “Simply the Best Human-Generated Captions and Transcriptions. Delivered on Time, Every Time,” Speechpad charges $1.00-$4.00 per minute to transcribe your information using a pool of over 5K transcribers who work around the clock. Speechpad’s services include basic transcription and also “add-on” options like time-stamping and advanced captioning, with a 24 or 48 hour turn-around (part of Premium offerings).

Scribie: Scribie is a developed system which manages the process end-to-end and delivers high quality transcripts. The transcription work is done by freelance home-based transcribers and managed completely via the Internet. Scribie’s pricing structure includes a “flexible” week or month rate. If you are in no hurry and can live with getting it back in less than 30 days, it’s $.80 per minute. If you need it in a week or less, it’s $1.00 per minute. If you are really in a hurry, they have express rates as high as $3.00. They even include a unique quote calculator to help users get a better idea of the cost of transcribing their project.