Have you ever heard of IFTTT? It stands for “if this then that,” and is driven by recipes you set up to perform specific actions by connecting your favorite apps and programs. There are a whole slew of apps you can connect to perform tasks in the background. It’s the crockpot of apps – set it and forget it! As their website says … you can use these recipes to shop smarter, for news alerts, to stay healthy, keep in touch, be more productive, and even connect your home. I just love how I can connect my favorite apps to make them work harder and more efficiently than they already do. The combinations are just mind-boggling!
Nowadays, so many of the things we do in life and business are so much easier to accomplish when trying to combine and navigate a busy personal life with an equally busy business life because of the ability to use our Smartphones to conduct business. Some may curse the constant connectivity our mobile devices provide, while others embrace and appreciate being able to conduct business on the go. I know I’m certainly one of the latter.
Social media scheduling tools can be a life (and time!) saver for speakers who want a presence on social media, but simply don’t have the time to consistently post to their accounts. Hootsuite (the one I use for many reasons) is a popular option that works well for scheduling updates on Facebook, Twitter, LinkedIn and Google+ weeks or months in advance. However, there are two lesser-known tools users may want to consider adding to their arsenal in the interest of saving time.
Anyone entering the realm of business ownership is fully aware that it takes long hours and hard work to get their business off the ground and growing at a healthy rate. Entrepreneurs are also fully aware that sometimes there are simply not enough hours in the day! This fact oftentimes leads to the notion that we need to work 7 days a week in our businesses.
Enter Business Burnout …
It’s only 3:00 p.m. but your eyelids are getting heavy and your head is nodding. At this very moment, nothing sounds better than finding a nice cozy place for a good long nap. The problem is you still have three hours of work to cram into the two hours left in your workday. In reality, your lack-luster performance is not from a “carb-dip” or “caffeine deficit”…it’s more likely due to exhaustion and overwhelm from trying to do it all.
A great analogy I’ve heard about business ownership is how it compares to being a plate juggler at a carnival. As entrepreneurs, our days consist of juggling many tasks (i.e.: spinning many plates) in an effort to keep our businesses moving forward effectively and profitably.
Many business owners and online marketers have a love/hate relationship with search engine mega-giant Google. Love ‘em or hate ‘em, any entrepreneur who’s been in business longer than five minutes knows Google’s search engine results are key to attracting new website visitors and converting those visitors into buying customers. But Google has other free tools that are beneficial to business as well.
Here’s a quick recap:
Google My Business: Google My Business is like free advertising for your business in the form of a business listing. Google My Business connects your business directly with customers, whether they’re looking for you on Search, Maps or Google+.
Google Ad Grants: Google Ad Grants empowers nonprofit organizations through $10,000 per month in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages. Eligible parties can learn more here: http://www.google.com/grants/
Google Alerts: When it comes to your online reputation, keeping tabs on who-is-saying-when-what-and-
There is so much content being delivered at such a fast pace on the web these days … great content we’d like to read later at our own pace or share with others. Here are 7 browser extensions* I use on a daily basis to do just that!
Send to Kindle: Sends web content such as news articles and blog posts to your Kindle device or reading app so you can peruse them later.
Send from GMail (Google): Makes Gmail your default email application and provides a button to compose a Gmail message to quickly share a link via email.
Print Friendly and PDF: Print Friendly prints or PDFs any page on the web. It removes ads, navigation and junk before you print to optimize for the best reading experience.
Clearly: Clearly makes blog posts, articles and web pages clean and easy to read. Save them to Evernote to read anywhere, anytime.
Evernote Web Clipper: Clip and save anything and everything you see on the web to your Evernote account.
Pin it Button: Pin things you find on the web directly to your Pinterest account.
Hootsuite Hootlet: Use Hootlet to share web pages to all of your social networks.
* These are all Chrome extensions, but are also available for FireFox