Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!
Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …
Yes, Facebook’s impending algorithm change is a hot topic. And yes, I’ve talked about it in my weekly tips newsletter. I sent an email out to my clients, and even mentioned it in my Marketing BizTip yesterday. Not because it’s something business owners need to be freaking out about, but because it IS important to business owners whose Facebook pages are an integral part of their marketing strategy, and they simply need to know how to adjust their strategies considering the changes.
Here we are looking at the back end of 2017, setting our sights on a shiny new year.
This is when most of us tend to start thinking of ways we want the next year to be better than the last. It’s when we start the process of setting goals and plans for our biggest, most successful year ever. And that’s great! Go with the momentum while inspiration strikes!
This week, I’m busy preparing for a trip to Ottawa, Canada the first week in December. So, I asked my team copywriter if she had any inspiring ideas for a blog post about marketing I could use. She was kind enough to agree to take care of this week’s post for me!
The lazy, hazy days of summer are over for most school-aged children across North America as the kids return to class. If you’re an entrepreneur working from home, to say that endless days with the children at home are challenging to your productivity, is an understatement. (I’ve been there, I know!)
One thing so very common in my industry and many others, is the classic tale of the new business owner (coach, marketing specialist, virtual assistant, you name it) who comes on the scene, charges bargain basement rates, and then complains about how there isn’t anyone out there who will work with them.
You know that day when one of your clients says “Wow, I didn’t know you did that!” Yep, been there done that! The thing is, if you haven’t specifically told them all of the fabulous things you do, they most likely don’t know. As shocking as it may seem, once they visit your website to find out more about you and what you do, it’s often the last time, unless they are there to read your blog posts.
One of the biggest marketing mistakes a business owner can make is thinking the marketing process is no longer necessary after gaining a new client or customer. The idea of schmoozing and nurturing a prospective client or customer with your marketing brilliance and then coming to a complete halt as soon as they’ve signed on the dotted line or hit “Buy now” on your website just doesn’t work. And, it is so NOT the way to keep the momentum going and have them coming back for more.