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Do You Look at Cost Over Value and Benefit?

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Investing in your business is a good thing. So, it sometimes confuses me when business owners are reluctant to invest in products,  systems or services necessary to move their businesses forward.

value and benefit [Read more…]

8 Surprising Ways Setting Goals Will Make You Free

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The practice of setting goals is not a new process. Everyone from individuals to corporations has been practicing goal setting for as long as setting goals has been a “thing,” so it’s something small businesses need to do as well!

8 Surprising Ways Setting Goals Will Make You Free [Read more…]

How to Have a More Enjoyable Summer – 5 Helpful Tips

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Welcome to June—the official start of summer in North America.

summer survival [Read more…]

How to Manage Your PR and Marketing When You Don’t Have Time!

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When I mention PR and Marketing, I get the typical … “What do you mean Public Relations? What’s that? Is it something I need?”

public relations [Read more…]

20 Simple Marketing Updates You Can Implement Right Now

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Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.

marketing [Read more…]

When Was The Last Time You Shared The Content Of Others?

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Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy.

marketing strategy [Read more…]

6 Easy Ways to Market the Content From One Blog Post

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If I’ve heard it once, I’ve heard it a thousand times: “Terry, I am not a writer. I can’t blog!”

content [Read more…]

Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

email signature [Read more…]

Who Do You Turn to When You Are in a Business Rut?

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When you come to a standstill, find yourself in a rut or hit a block in your business, what do you do? Who do you turn to?

business coach [Read more…]

The Truth About Backlinks…the Good, the Bad and the Ugly!

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Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.

Sounds easy, but it isn’t always.

backlinks [Read more…]

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