I know … you’re thinking “What a strange question!” But think about it. You know those pens, and mouse pads, and other really cool things you pick up while at a conference or trade show? Those promotional items with the company’s business name and logo on them? The ones that make their way to your desk? I don’t know about you, but I love coming home with a bag full of goodies like that. I can always use a new mouse pad or pen. I’ve still got one of those flat, floppy, rubber jar openers I picked up at a conference years ago.
Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because, of course, everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the other strategies, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.
Sounds easy, but it isn’t always.
How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.
Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.
Three step year-end marketing review
At the beginning of this year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2018 their best year ever.
Anyone in business for themselves understands the chaos that often ensues when we return from work after a vacation, trip, holiday break, or break of any kind. There’s generally a rather enormous number of emails to reply to, social media catch up to be done, quotes to prepare, and tons of actual revenue generating tasks to resume in the midst of it all.