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7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

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7 Easy Ways To Increase Your Productivity

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It’s been a while, so I thought it was high time I wrote another post about how to get more out of your work day… aka: how to be more productive. And since I think we can all agree social media eats more of an online marketer’s productive working time than any other activity, let’s focus on that.

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Facebook: Profiles and Pages … Is There More To It?

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I’m still surprised when I speak with a prospective client and discover they aren’t taking advantage of social media in the way they should. They struggle with visibility, yet are leaving a HUGE marketing segment on the table.

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3 Reasons Why You Should Embrace Content Marketing

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I’m going to share one of the best kept online marketing secrets with you.

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Is Your Business Ready For The “Busyness” of The Holidays?

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We’re all aware of the hustle and bustle of the busy holiday season and what that means to our families, our sanity, and our budget. But have you thought about holiday planning for your business?

Canada just celebrated their Thanksgiving holiday, and we’re just around the corner from celebrating ours here in the US.  Which means, Christmas is a little too close for comfort to suit me. So it’s not just a matter of “Ready or not here they come,” it’s more like “Ready or not here they are!” But never fear, it’s not too late.

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Social Media Works, But Who Has Time For It?

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This seems to be the question of the day. We all know (or at least we should) social media works. But, BUT, who has time for it? The most frequent answer to the question is, not me!

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How to Put Your Social Media Insights to Good Use!

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Unraveling the Mystery of Social Media Insights

If your head starts to spin when a marketing conversation shifts to analyzing and insights on one of your favorite social media platforms, you’ll appreciate what I’m sharing.

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Smart Marketing: 5 Affordable Ways to Get the Word Out

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Creating a marketing plan is one of the best investments of time you can invest in your growing business. But for many flourishing businesses, cash flow issues brought on by “growing pains” can often dampen the best laid plans for big and bold marketing ideas.

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Content Marketing is Not For the Faint of Heart!

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Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?

Content Marketing is NOT for the Faint of Heart! [Read more…]

Social Media Checklist for Speakers and Coaches

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Social media is a huge part of most savvy business professional’s online presence and relationship building practices. Once used “in addition to” the more traditional marketing strategies, social media is now firmly embedded in the fabric of today’s business’ marketing plans.

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