Send to KindleIt’s been a while, so I thought it was high time I wrote another post about how to get more out of your work day… aka: how to be more productive. And since I think we can all agree social media eats more of an online marketer’s productive working time than any other activity, let’s focus on that.
Send to KindleSend to KindleIn my inbox this morning … there was a mind boggling email from one of the vendors I frequently use, with the horrific subject line of “Only 69 Days ‘Til Christmas!”
Oh. My. Goodness!
Send to KindleSend to KindleI wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Send to KindleSend to KindleI have a friend whose hard-working, doesn’t-participate-in-social-media-at-all, husband is always on top of the latest celebrity gossip. This man spends most of his day outside performing a physically demanding job. They don’t have cable TV. He doesn’t use email, let alone Twitter, so how is it he always knows the latest celebrity gossip, what state the Kardashians are in, and what movies are shoe-ins for the Oscars, at any given minute?
Send to KindleSend to KindleSpeakers and Coaches … How much time do you build into your work week for thinking?
Yes, you read that right! I’m asking how much time you spend each week doing absolutely nothing.
Send to KindleSend to KindleDo you market your business on Instagram? If you do, do you have a personal or business account? If you’ve got a personal account, it’s pretty easy to switch to a business account. But maybe you’re saying “what’s the difference, and why should I care?”
Send to KindleSend to KindleI really must learn not to poo-poo the value and benefit of certain things without first taking a really good look at what it does. Especially when it gives me vital information regarding what visitors are actually doing on my website.
Send to KindleSend to KindleThe primary goal of marketing is to get your products and services out in front of your target market so they can see and experience your awesomeness. In today’s digital world, it’s easier to get in front of your target market and ideal client, but requires a little more schmoozing and a “different kind” of effort than it did in the older days when we could just take out a big fat, expensive ad in the Yellow Pages (you remember those, right?), place an ad in the newspaper or send out brochures and flyers via snail mail.
Send to KindleSend to KindleIn order for your email marketing efforts to be successful, you have to be consistent. Day in and day out.
Just as consistency is key in any other endeavor, it’s key in email marketing. If you want to stay top-of-mind with those on your list, you’ve got to be communicating with them on a consistent basis.
Send to KindleSend to KindleI know … you’re thinking “What a strange question!” But think about it. You know those pens and mouse pads and other really cool things you pick up while at a conference or trade show? Those promotional items with the company’s business name and logo on them? The ones that make their way to your desk? I don’t know about you, but I love coming home with a bag full of goodies like that. I can always use a new mouse pad or pen. I’ve still got one of those flat, floppy, rubber jar openers I picked up at a conference years ago.
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