Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
Well, maybe not actual letters missing from content. Let me explain. Earlier this year, I did a tip/blog post about AppSumo, and some of the fantastic deals they offer for some great products. Well today, I want to tell you about one of those deals I recently took advantage of.
The topic of online, or cloud, storage, solutions keeps popping up in my social media news feed, in groups, and when talking to clients or prospects. I keep hearing questions like “What do you use for online storage?” or “What is the best online storage platform for storing large files?”
There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.
I was speaking with a client the other day, and we were discussing blog posts and how to keep track of all of our posts and what we’ve written. I was telling her about an IFTTT recipe I use to send every new blog post to Evernote. Which started me thinking about IFTTT in general.
Last Thursday’s post was about three mobile apps for the busy road warrior. After reading the post, one of my clients sent me an email to share five of HER favorite mobile apps. Great apps, so I thought I’d share three of them in this week’s post.
On the road again … with mobile apps!
Plane travel and “windshield time” is a fact of life for many busy business professionals these days. And yes, I wrote this during the holidays, but the information is still beneficial for time-pressed road warriors at any time of the year. So, for Execs “on the go,” sometimes just remembering to do the simple things can be a trick, much less remembering to write down ideas, tasks, and whatever else hits your already overloaded brain.
It always floats my boat to find tools that analyze and track how I’m doing in business … whether it’s my website, social media sites, email marketing system, whatever. It’s always good to know how these platforms and systems are doing so you can keep what works and fix what doesn’t.