Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
There is so much false information, fake news, and scammy posts circulating on social media these days. More on Facebook, however, than any other platform. Why is that? Why are people on Facebook more gullible than others? Maybe it’s simply because it’s a more social platform than the others.
In the ever changing world of social Media, Facebook certainly tries to keep us on our toes with their constant updates. Last week I wrote about their new video platform, Watch. This week is about several updates that have been, or are being, rolled out to users.
LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.
One of last week’s blog posts was about how to convert your Instagram account from personal to business. Since Instagram is quickly becoming one of the top social media platforms, today’s blog post is about three lesser known features to help you up your game.
I became friends on Social Media with a gentleman I met briefly at a conference last year. We’ve been Facebook friends for about 6 or 7 months. However, I don’t know him any better now than I did when we first met. I don’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
For many of us, Facebook is the social media platform where our target market and ideal clients hang out. In light of this, we’re always trying to find the best ways to market our businesses on this ever changing platform. With the constant “tweaks” Facebook makes to its algorithms, it is increasingly difficult to reach your target market. Your organic reach keeps shrinking, and it seems as if all of our efforts are for naught.
So what do you do?
It might seem like such a little thing, but a quick thank you when someone retweets your content or mentions you or your content on Twitter, can go a long way toward building relationships.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.