We are all taught it’s not all about how you look … it’s inside what counts. That’s very true when talking about people, but not necessarily the case when we’re talking about your photo on your website and social media profile picture because that’s sometimes the first, maybe the only, place visitors will see the person behind the business. You!
Social Media is the primary marketing platform for today’s online business, and is becoming a big marketing component for brick-and-mortar businesses as well. Gone are the days when we had to worry about who had the biggest ad in the Yellow Pages, or how much it was going to cost to get a nice size ad in the newspaper. It was a big deal to be able to get your ad in the playbook for the local football team or on one of those paper place mats at Denny’s (Oh my goodness I’m really dating myself with this one!). But that’s not the case in today’s online world now that Social Media has entered the marketing realm.
Why (and how) you should be using Facebook Stories for your business
Do you use the “Story” feature on your personal Facebook or Instagram account? If you haven’t posted a story of your own, perhaps you’ve watched the stories of your friends and favorite brands?
I’ve often shared how participating in Visibility challenges hosted by Denise Wakeman has helped tremendously in my quest to become more visible online. Each challenge has encouraged me to continue looking at more and more ways to gain more visibility for my blog, social media, website, and overall content. One consistent quest has been to find more effective ways to grow my newsletter list, which most of you know, can be tricky at times.
Well, maybe not actual letters missing from content. Let me explain. Earlier this year, I did a tip/blog post about AppSumo, and some of the fantastic deals they offer for some great products. Well today, I want to tell you about one of those deals I recently took advantage of.
What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?