If you’re one of the many business owners who woke up one morning to a wonky and out of wack cover image on your Facebook group page, I feel your pain. Apparently, Mark Zuckerberg and his Facebook minions changed the dimensions of the cover image for Facebook groups during the night while most of us were sleeping. Imagine that! (I’m still waiting for the business page profile image to make the change from a square image to a round one. I guess they’re just trying to keep us on our toes, because it hasn’t happened yet!)
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Many of you already know Twitter has doubled its character limit, increasing it from 140 to 280, so this might not be “new” news to some of you. For those of you who didn’t know about the increase in characters, you do now!
Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
I’ve seen several people on Facebook asking why they aren’t able to share a post or image on someone else’s profile. Others have asked me, and someone specifically asked me about it this morning. So, I thought it would be a good topic for today’s tip.
Challenges … we all have them in life, and we have them in business. But all challenges don’t have to be a challenge in a bad way. Some of them are actually good, and self-imposed.
Let’s talk about social media strategies. You do have one, right?
I was chatting with one of my team members over the weekend about an experience she had while she was getting her hair done.
Sometimes coming up with topics for my Monday Marketing BizTips can be challenging. And not in a positive way! I’m so thankful for my friend Andrea Hunt Raco for always being there to throw out a few topics for me to ponder and chew on. She came to my rescue again this morning with some suggestions about Facebook Groups and some things both group owners AND members can do to make the experience more pleasurable, and beneficial to all.
I wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.