Well, maybe not actual letters missing from content. Let me explain. Earlier this year, I did a tip/blog post about AppSumo, and some of the fantastic deals they offer for some great products. Well today, I want to tell you about one of those deals I recently took advantage of.
Whoa Nelly … this is pretty exciting. At least it is for those of us who use online scheduling platforms to schedule our social media.
What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?
Or will there really be one?
Yes, Facebook’s impending algorithm change is a hot topic. And yes, I’ve talked about it in my weekly tips newsletter. I sent an email out to my clients, and even mentioned it in my Marketing BizTip yesterday. Not because it’s something business owners need to be freaking out about, but because it IS important to business owners whose Facebook pages are an integral part of their marketing strategy, and they simply need to know how to adjust their strategies considering the changes.
Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.
If you’re one of the many business owners who woke up one morning to a wonky and out of wack cover image on your Facebook group page, I feel your pain. Apparently, Mark Zuckerberg and his Facebook minions changed the dimensions of the cover image for Facebook groups during the night while most of us were sleeping. Imagine that! (I’m still waiting for the business page profile image to make the change from a square image to a round one. I guess they’re just trying to keep us on our toes, because it hasn’t happened yet!)
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Many of you already know Twitter has doubled its character limit, increasing it from 140 to 280, so this might not be “new” news to some of you. For those of you who didn’t know about the increase in characters, you do now!
Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.