I wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Instagram for Business (what’s new)
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
There is so much false information, fake news, and scammy posts circulating on social media these days. More on Facebook, however, than any other platform. Why is that? Why are people on Facebook more gullible than others? Maybe it’s simply because it’s a more social platform than the others.
I bought some canning jars the other day to use for storing dry goods in my pantry. While at the market, the jars on one of the end-caps caught my eye because I’d been meaning to get one particular cupboard organized for some time. I bought the jars, brought them home, washed them, and filled them with nuts, coffee, tea bags, and other things. Then I lined them up in my pantry feeling quite accomplished.
Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.
But not this time baby … I’m in!
It has been a practice for quite a while now, to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images.
When was the last time you joined an online visibility challenge? Or have you ever?
You might be wondering how on earth joining a challenge can be part of your marketing strategy.
Want to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video?
If you don’t know what an explainer video is, let me explain 😉
LinkedIn is a different fish altogether when it comes to social media platforms. Facebook and Twitter and even Instagram are much more socially inclined, and can often lead to some pretty in-depth conversations on just about anything (OK, well maybe not Instagram for the in-depth conversations.). LinkedIn is on the more serious, “let’s do business” side. And while it might be easier to build relationships on the other platforms, for many of us, it’s where are target market and higher paying clients hang out. With that in mind, I’ve been working really hard at beefing up my LinkedIn Profile. And I’m seeing some pretty good results for all of my efforts.