As business owners, we must constantly be marketing and promoting ourselves and the products or services we offer. Yes, we obviously want to have an online marketing strategy in place; and depending on our business, we may do video, print, direct mail, email marketing, social media, you name it. But, there is one powerful PR strategy that tends to get overlooked in lieu of the other, more fancy and technical things … the good old-fashioned method of joining or becoming involved in professional organizations!
I became friends on Social Media with a gentleman I met briefly at a conference last year. We’ve been Facebook friends for about 6 or 7 months. However, I don’t know him any better now than I did when we first met. I don’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?
If I’ve learned only one thing over the past few years, it’s to never, EVER stop marketing. And let me tell you … I learned it the hard way.
I’ll be brutally honest with you about how detrimental “not marketing” can be to your business, because I don’t want it to ever happen to you!
Do you have a hard time reading for more than 40 minutes at a time all of a sudden? You’re not alone! Do you get bored four minutes into a YouTube video? So do most other people. Find yourself scrolling down to get to the point of almost every web page you visit? Join the club!
You’re a professional speaker who belongs to NSA, CAPS or PSA, or a coach who belongs to the International Coaching Federation. So you’re taking advantage of the free Basic eSpeakers account you get as a member of one of the many associations that partner with eSpeakers, right?
No? You do know it’s one of your member benefits? Right?
I know … you’re thinking “What a strange question!” But think about it. You know those pens and mouse pads and other really cool things you pick up while at a conference or trade show? Those promotional items with the company’s business name and logo on them? The ones that make their way to your desk? I don’t know about you, but I love coming home with a bag full of goodies like that. I can always use a new mouse pad or pen. I’ve still got one of those flat, floppy, rubber jar openers I picked up at a conference years ago.
I may have mentioned some (or all) of these marketing tactics at one time or another, but believe the value and visibility they offer warrant repeating for today’s Monday Marketing Tip.
They are all related, in that they involve marketing on Amazon.com.
Now that we’ve started a brand new year, it’s time to spiff things up a little … like our Facebook page cover images. Chances are you haven’t updated it in a while. For many of you, it might be more like a good long while. There’s nothing like starting the new year off with a new look, so here are some tips and tricks to updating your image and making the most of it.
Sometimes we get so caught up in marketing strategies geared toward attracting new clients and getting out in front of a new audience that we forget about those who already know, like and trust us … and love what we do and how we do it!
We’re so busy focusing on how to grow our businesses by adding new clients, that we totally miss the marketing “mark.” I’m sure you’ve heard the saying (or something similar) that it costs 7 times more to obtain a new client than it does to keep an existing one. I’ve heard a variety of numbers – some much higher; but no matter what number you want to attribute to the cost, it’s true.
I hear a lot of business owners telling other business owners to “fake it till you make it.” I know they mean well. And yes you do want to be seen as a confident, successful business owner, but at what cost? And does it really represent good business wisdom?
If all you’re doing is making sure you look the part and act the part with confidence, whether you’ve actually reached a level of success you want or not, that’s perfectly fine. But if you are acting the part by misrepresenting your, or your team’s, skills and level of expertise that’s NOT fine. It’s downright dishonest!