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Smart Marketing: 5 Affordable Ways to Get the Word Out

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Creating a marketing plan is one of the best investments of time you can invest in your growing business. But for many flourishing businesses, cash flow issues brought on by “growing pains” can often dampen the best laid plans for big and bold marketing ideas.

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You know you need a Press Release. Here’s how to write one.

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Earlier this year I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This post we’ll delve into one of the key components of your PR strategy, the mighty Press Release!

You know you need a Press Release. Here's how to write one. [Read more…]

Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

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All Work and No Play on Social Media Makes YOU a Boring Person!

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I became friends on Social Media with a gentleman I met briefly at a conference a while back. After we’d been Facebook friends for about 6 or 7 months, I realized I didn’t know him any better then, than I did when we first met. I didn’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?

social media

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The Flat Out Truth About Why You Should Never EVER Stop Marketing!

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If I’ve learned only one thing over the past few years, it’s to never, EVER stop marketing. And let me tell you … I learned it the hard way.

I’ll be brutally honest with you about how detrimental “not marketing” can be to your business, because I don’t want it to ever happen to you!

marketing [Read more…]

5 More Ways For Professional Speakers To Be Seen – On Social Media

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In a previous post, I wrote about some ways a professional speaker should be marketing themselves. (You can read that article here.) Today I want to expand on that topic by sharing some specific ways you can get more visibility on Facebook, Instagram, and Twitter as you work to promote yourself as a speaker.

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Should You Really “Fake it Till You Make it?”

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I hear a lot of business owners and … sadly, a few coaches, telling other business owners to “fake it till you make it.” I know they mean well. And yes you do want to be seen as a confident, successful business owner, but at what cost? And does it really represent good business wisdom?

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Who Do You Think About When You Look At Your Desk?

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I know … you’re thinking “What a strange question!” But think about it. You know those pens, and mouse pads, and other really cool things you pick up while at a conference or trade show? Those promotional items with the company’s business name and logo on them? The ones that make their way to your desk? I don’t know about you, but I love coming home with a bag full of goodies like that. I can always use a new mouse pad or pen. I’ve still got one of those flat, floppy, rubber jar openers I picked up at a conference years ago.

promotional items [Read more…]

When Was the Last Time You Marketed to Your Existing Clients?

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Sometimes we get so caught up in marketing strategies geared toward attracting new clients and getting out in front of a new audience that we forget about those who already know, like and trust us … and love what we do and how we do it!

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How To Get The Most Bang For Your Professional Organization Buck!

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As business owners, we must constantly be marketing and promoting ourselves and the products or services we offer. Yes, we obviously want to have an online marketing strategy in place; and depending on our business, we may do video, print, direct mail, email marketing, social media, you name it. But, there is one powerful PR strategy that tends to get overlooked in lieu of the other, more fancy and technical things … the good old-fashioned method of joining or becoming involved in professional organizations!

professional organization [Read more…]