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Is Your Business a Field of Dreams?

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If you build it they will come … uh, no they won’t if you don’t tell them about it!

The question is, do you have a content marketing plan?

content marketing

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This Little Biz of Mine, I’m Gonna Let it Shine!

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I was thinking about a song my children sang at church when they were younger. One that my great grandchildren sing now.

public relations [Read more…]

How To Repurpose Your Press Releases For Greater Results!

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This is a subject I haven’t tackled in a while, but I’ve been thinking a lot about repurposing content lately, and it’s a great way to do just that!

press releases [Read more…]

Smart Marketing: 5 Affordable Ways to Get the Word Out

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Creating a marketing plan is one of the best investments of time you can invest in your growing business. But for many flourishing businesses, cash flow issues brought on by “growing pains” can often dampen the best laid plans for big and bold marketing ideas.

marketing [Read more…]

You know you need a Press Release. Here’s how to write one.

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Earlier this year I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This post we’ll delve into one of the key components of your PR strategy, the mighty Press Release!

You know you need a Press Release. Here's how to write one. [Read more…]

Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

email signature [Read more…]

All Work and No Play on Social Media Makes YOU a Boring Person!

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I became friends on Social Media with a gentleman I met briefly at a conference a while back. After we’d been Facebook friends for about 6 or 7 months, I realized I didn’t know him any better then, than I did when we first met. I didn’t know him because he only posts about his business. On his personal profile, not his business page. Not only is it against Facebook’s terms of service to use your profile as a business, but it’s boring. Posting only about your business doesn’t allow anyone to get to know you. If others can’t get to know you, how can you possibly build relationships so others can know, like and trust you?

social media

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The Flat Out Truth About Why You Should Never EVER Stop Marketing!

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If I’ve learned only one thing over the past few years, it’s to never, EVER stop marketing. And let me tell you … I learned it the hard way.

I’ll be brutally honest with you about how detrimental “not marketing” can be to your business, because I don’t want it to ever happen to you!

marketing [Read more…]

5 More Ways For Professional Speakers To Be Seen – On Social Media

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In a previous post, I wrote about some ways a professional speaker should be marketing themselves. (You can read that article here.) Today I want to expand on that topic by sharing some specific ways you can get more visibility on Facebook, Instagram, and Twitter as you work to promote yourself as a speaker.

professional speaker [Read more…]

Should You Really “Fake it Till You Make it?”

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I hear a lot of business owners and … sadly, a few coaches, telling other business owners to “fake it till you make it.” I know they mean well. And yes you do want to be seen as a confident, successful business owner, but at what cost? And does it really represent good business wisdom?

business wisdom [Read more…]