When it comes to a successful business it often boils down to this–sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The results themselves can be what determines whether or not you are successful.
Therefore, to get the best results, it’s important to focus on exactly how you’re driving those sales and where they are coming from. Ask those who contact you how they found you; was it through an ad, social media, or perhaps a referral? Knowing where your potential clients or customers are coming from is crucial. That tells you what you need to be doing more of in your marketing efforts and what areas to focus on. But just as important is making sure you take full advantage of each and every opportunity that comes your way. It’s so easy to do when you have your systems set up properly. [Read more…]
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!