You know how a pitching machine works in a batting cage? It’s a machine that automatically tosses out balls for the batter to hit. If you think of a pitching machine in terms of sales, those balls are a constant barrage of messages like: “last chance,” “buy now,” “limited time offer!”
Follow-up, follow-up, follow-up. It’s a word most of us hear all the time, and something we are encouraged to do with prospective clients. But what does it mean? How often do we do it? And what does that look like?
As a professional coach or speaker, you are in business to make money. I’m really stating the obvious here, I know, but bear with me.
The Cure for Common Call Reluctance …
Making phone calls is not part of every entrepreneur’s lead generation efforts, but selling is necessary for any business actively working to attract new clients; and sometimes it includes picking up the phone and making a call. While having to make an actual cold call may not be something you would ever need or want do in your business, warm calls can be a very common sales tactic.
Oftentimes one of the the biggest challenges for business professionals can be self-promotion. Many people simply find it difficult to talk about themselves and struggle to tell the world how “good” they really are. If you are one of the many who tend to fall over their tongue when asked to talk about themselves, or simply avoid doing so altogether, think back to the old adage, “If you don’t toot your own horn, someone else will use it as a spittoon.” [Read more…]
Online marketing can be challenging. Even though we know the stats and what we should be doing, the actual “doing” can be another story. It is often so much easier said than done. For example, most experts agree that a good ratio on social media engagement is 80/20 – eighty percent engagement and twenty percent promotions. We know this. The engagement part can be easy, but what about the promotions part? How can you work in that 20% without feeling cheesy and too salesy? How do you get your message out to your followers without turning people away? That’s what we will discuss here.
How to get the most out of your online and social media marketing: [Read more…]
What do the winners in business do on a consistent basis? They take action. They don’t just wait for their success to arrive; they go out of their way to make it happen. They continually challenge themselves to do more and be more. They go after what they want and make a plan to achieve it. Now think for a minute—is this what you are currently doing in your business? If not, you need to take some steps to make a change.
Here are action steps you can take right now to reclaim your business success: [Read more…]
Many of you know that PayPal FINALLY decided to play nice with 1ShoppingCart.com so you can now do recurring payments in 1SC when you’re using PayPal as your merchant account and/or Gateway. Up until PayPal’s recent update on March 15, if you tried doing recurring products using PayPal and 1SC, PayPal would only charge the customer for the initial charge, but none of the recurring payments after that. Well now you can! If you didn’t know about this earth shattering change (well, at least it was earth shattering to those of us who’ve been asking for this feature for what seems like years and years.) you can read about it and download the integration instructions here.
However … as pleased as I was to see that PayPal was finally stepping up their game, I found out they have evidently made some more changes that don’t make me feel quite as warm and fuzzy as I was feeling after their last upgrade. [Read more…]
No matter what business you are in, a critical part of getting new business is that all-important client interview. That conversation you have with potential clients showing them you have what it takes to do their work and would welcome the opportunity to work with them. This is done in a number of ways; over the phone, via email or instant messaging, or in person. It doesn’t really matter how it’s done; the most important thing is that it’s done, and done well.
Why are client interviews so important? They are vital because the decision to do business with you is often made either during the interview or shortly thereafter. That’s why it is so critical to master interview techniques. Keep in mind, potential clients may only know about you by what they have heard or seen online. So, this is your opportunity to show them all your strengths and why you are perfect for them.
Here are tips for mastering the client interview:
When it comes to a successful business it often boils down to this–sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The results themselves can be what determines whether or not you are successful.
Therefore, to get the best results, it’s important to focus on exactly how you’re driving those sales and where they are coming from. Ask those who contact you how they found you; was it through an ad, social media, or perhaps a referral? Knowing where your potential clients or customers are coming from is crucial. That tells you what you need to be doing more of in your marketing efforts and what areas to focus on. But just as important is making sure you take full advantage of each and every opportunity that comes your way. It’s so easy to do when you have your systems set up properly. [Read more…]