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How to Grow your Business with Public Relations

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Public relations (PR) has been around for years, and during this time the professionals in the world of PR have mastered the art of helping businesses and individuals alike, gain favor in the public eye.

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How To Repurpose Your Press Releases For Greater Results!

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This is a subject I haven’t tackled in a while, but I’ve been thinking a lot about repurposing content lately, and it’s a great way to do just that!

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Public Relations and Marketing. Which is More Powerful?

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Or better yet … who needs what when?

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Top 5 Benefits of a Consistent Public Relations Strategy

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You might be saying … what? Another post about PR? My answer would be yes! A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales.

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You know you need a Press Release. Here’s how to write one.

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Earlier this year I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This post we’ll delve into one of the key components of your PR strategy, the mighty Press Release!

You know you need a Press Release. Here's how to write one. [Read more…]

How to Manage Your PR and Marketing When You Don’t Have Time!

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When I mention PR and Marketing, I get the typical … “What do you mean Public Relations? What’s that? Is it something I need?”

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The Importance of Public Relations in a Digital Age!

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Public Relations in today’s digital age …

The Importance of Public Relations in a Digital Age!

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Just How Effective IS Your Marketing Strategy?

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For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.

However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.

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Are You Leaving Money on the Table?

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Have you checked in with your past clients lately? Or how about all those leads that never went anywhere?

How’s your sales funnel looking these days?

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How to Boost Your PR Reach With Trending Hashtags!

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Public relations, in its most basic definition, is a communication process. Specifically, a communication process between a company or organization, and the public. The secret to making a public relations strategy successful is making sure the communication somehow brings value to the public, while raising the visibility of the brand. 

Years ago, there were only a couple of options when it came to a company’s PR strategy (TV, radio, direct mail) but that has all changed with our friend, the Internet.

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