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The Importance of Public Relations in a Digital Age!

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Public Relations in today’s digital age …

The Importance of Public Relations in a Digital Age!

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Just How Effective IS Your Marketing Strategy?

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For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.

However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.

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Are You Leaving Money on the Table?

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Have you checked in with your past clients lately? Or how about all those leads that never went anywhere?

How’s your sales funnel looking these days?

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How To Repurpose Your Press Releases For Greater Results!

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One of the things I’m constantly telling my clients is that they should be writing press releases more often. As a general rule, you should write a press release and submit it to the media whenever anything newsworthy happens in your business. For speakers and coaches, this would be anytime you write a new book, host an event, go on a speaking tour, reach a milestone, host a webinar … and so on and so forth.

But I get how difficult it can be to find the time to write a press release. And if you’re hiring someone to write it for you … well, good writing isn’t cheap! When you’re investing in the creation of a press release for your business, you should consider how you can get the most bang for your buck out of that piece of writing.

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How to Boost Your PR Reach With Trending Hashtags!

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Public relations, in its most basic definition, is a communication process. Specifically, a communication process between a company or organization, and the public. The secret to making a public relations strategy successful is making sure the communication somehow brings value to the public, while raising the visibility of the brand. 

Years ago, there were only a couple of options when it came to a company’s PR strategy (TV, radio, direct mail) but that has all changed with our friend, the Internet.

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How to Monitor Your Business With Google Alerts

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Google Alerts. We’ve all heard of them at one time or another. Most of us have seen them. And quite a few of us use them. Do you?

If you aren’t using Google Alerts as a component of reputation management to monitor where your name and business name are being mentioned and what is being said, you’re missing out. GA is free service that runs in the background and does its job without any additional input from you. It’s another one of those “set it and forget it” types of services that can bring real value and benefit to your business.

How to Monitor Your Business With Google Alerts [Read more…]

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How to Manage Your PR and Marketing When You Don’t Have Time!

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When I mention PR and Marketing, I get the typical … “What do you mean Public Relations? What’s that? Is it something I need?”

Well … yeah, you do. If you pay attention to my blog posts, you’ll know it’s a topic I address regularly.

Public relations should be an integral part of your overall marketing strategy. But then … there’s the time factor involved in adding those extra components to your marketing strategy if they aren’t already there. How do you fit them into your already busy schedule?

Easy peasy …

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You know you need a Press Release. Here’s how to write one.

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Last week I wrote about Public Relations. Specifically, what it is and why business owners should include a PR strategy in their marketing plan. This week, it’s all about the Press Release!

One of the key elements of a good PR strategy is the writing and submission of press releases.

You know you need a Press Release. Here's how to write one. [Read more…]

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How to Create a Successful Public Relations Strategy!

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When was the last time you pulled together a public relations campaign? A year ago? Four years ago? The 1980s?

As a coach or speaker, you know the importance of having a strong PR strategy; but if you’re like many of the folks who’ve come through my virtual doors over the years, you likely don’t have any sort of public relations system in place. So while you’re not alone, that doesn’t mean you shouldn’t be scolded just a little bit!

How to Create a Successful Public Relations Strategy! [Read more…]

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Is your media kit awesome or just blah?

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Or … better yet, do you have one?

I truly believe, in the back of most speaker’s minds, they know they need a media kit … also known as a press kit. Yet many of them don’t have one. The question is, why not? Oftentimes it’s because they don’t know what a media kit typically includes, or they don’t have the skills to put one together themselves and can’t afford a fancy PR agency to help them; and sometimes it’s just because they haven’t gotten around to it yet or they have an old one that is in dire need of an update. It really doesn’t have to be that difficult.

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