We all know nothing ever stays the same with the business tools and social media platforms we use on a regular basis. Here are some of my favorite changes/updates of late!
You’ve probably heard of the recent change Facebook made to the way it handles link previews. Effective July 18, 2017, Facebook no longer allows custom link previews. Now for some of you, this might be old news, and you’ve taken steps to assure your content continues to look great when shared on Facebook. If your content looks funky or not quite the way it use to, this change is the reason.
I think you know by now that I’m a huge believer in blogging regularly. And I know I’ve written more than one post about how important it is to not just publish your post on your blog and leave it at that. It’s all about content marketing!
Yes the search engines will pick up your content if you use good keywords, and people might find it if they visit your blog. But what about those who don’t know you? Those who have never been to your website or blog? How will they find all of that great content you’ve written if they don’t know it exists?
If you are a prolific blogger, or even a “sometime” or infrequent blogger who includes images in your posts (which you should be doing), you might find your website slowing down a bit, or see your images taking longer and longer to load. The question to ask is … are you resizing and compressing your images before you upload them to WordPress?
Plugins are what make WordPress … well, WordPress; and are what I believe sets WordPress apart from so many other platforms. The ability to extend functionality or add features is unlimited. Here is my top 10 list of favorite WordPress Plugins … in no particular order!
I was surprised the other day when I mentioned ClickToTweet to someone and they replied, “What’s ClickToTweet?” I thought everyone knew what it was … at least I thought I’d told everyone what it was. Plus, I’ve been using ClickToTweet in each of my blog posts since forever, and have mentioned it over and over again in various posts. Maybe people simply aren’t reading my posts? But that’s another issue 😉
So what is it? In my humble opinion, it’s one of the easiest ways to get people to share your content! I’m going to tell you about it, as well as why I like it so much.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
Opt-in boxes are an absolute necessity if you want to get people on your email list. A few strategically placed opt-in boxes, as well as an exit popup can be a tremendous help in growing your list. Yes, I know pop-ups can be annoying, but if done correctly, they can accomplish the task without ticking people off.
I had a discussion the other day with a rep for a pretty cool system out there for coaches and consultants. It’s called vCita. vCita is a custom app for websites, social media or email campaigns, and it gives you the ability to capture more web traffic and streamline scheduling and payments.
I’m just a tiny bit jazzed. Social sharing is a wonderful way to get your content out in front of your target audience. Which is why I am a big proponent of having social sharing buttons on your website.
Personally, my social sharing plugin of choice is Social Warfare. I really love the Social Warfare sharing buttons I have on my WordPress blog – for a variety of reasons. However, Dustin Stout, one of the co-founders of Warfare plugins, made me giggle with glee at a possibility I hadn’t thought of.