With all the talk about video, and even audio, lately, here are some nifty little apps that make it super easy to add video to all aspects of your marketing strategy. And to make things even better … right now they are all free!
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
All my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.
Are you the real you online? For small business owners like you and me, clicking the “buy now” button to purchase a product or service on someone’s website is most often an emotional response. Connecting with someone on social media is too. The thing is, if you’ve never met the person you’re trying to connect with or buy from in person, the emotional response that triggers the desire to purchase or connect is often fueled by their online persona.
Are you on Twitter?
It doesn’t seem to get as much action as it did way back in 2008 when I first opened my account, but it’s still a very viable social media platform if you want to be “seen.” And most business owners realize being “seen” or “visible” is one of the primary goals of marketing.
Last week I talked about the power of “getting” testimonials in your marketing strategy. Today I’d like you to consider the power of “giving” testimonials.
I know I’ve talked about social media scheduling apps before. In fact, I’ve written a couple of tips about them. Why? Because if you do social media at all, they make your life a lot easier!
Have you ever eaten at a restaurant based on someone else’s rave review? Did you ever watch a movie because your friends and family (or colleagues) said it was an absolute must see?
Or … have you ever used a product or service based on the recommendations or testimonials of people you know or respect?
Have you checked in with your past clients lately? Or how about all those leads that never went anywhere?
How’s your sales funnel looking these days?