How confident are you in your digital marketing strategy? If you’re not sure about how to get it right, you aren’t alone. You don’t have to be a “natural” to have success in the digital marketing arena; you just have to learn how it’s done.
Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …
Three step year-end marketing review
At the beginning of this year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2018 their best year ever.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Most people like variety. I know I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.
Today is a case of me not putting my money where my mouth is. I’m smart enough to know that just because I don’t do something, it doesn’t mean it isn’t a really good thing to do. So this is more of a “don’t do as I do, but do as I say” marketing tip.
How In The Heck Did I Get On This List? – Take 2!
If this post seems familiar to you, it’s because it’s one I wrote a little more than a year ago. However, it’s still very relevant to email marketing today, and unfortunately, is still a huge issue for many of us. Such a huge issue, I decided a repeat (with some tweaks here and there) was in order.
Challenges … we all have them in life, and we have them in business. But all challenges don’t have to be a challenge in a bad way. Some of them are actually good, and self-imposed.
I’m seeing a lot of desperation in social media and email marketing tactics lately. I’m also seeing others commenting about how it turns them off. It turns me off too.
In my inbox this morning … there was a mind boggling email from one of the vendors I frequently use, with the horrific subject line of “Only 69 Days ‘Til Christmas!”
Oh. My. Goodness!