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How to Market Your Services Without Really Trying!

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There are many ways to market our services. Most of us use traditional forms of marketing like social media, email marketing and referral marketing (at least traditional in today’s digital world). Many of us also attend in-person events; and some of us invest in sponsoring opportunities so we can get even more out of the event.

Sometimes it’s difficult to get to as many in-person events as we would like to.  And unless we’re spending a good bit of moolah and can get up-front and personal on a more focused level like we can when sponsoring an event, it can be difficult to rise above the sea of attendees who might provide the same or similar services we do.

marketing [Read more…]

Level Up Your Event Marketing by Becoming a Sponsor!

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Marketing strategies and plans come in many different shapes and sizes. There is the traditional print marketing we all relied on as our marketing mainstay in days gone by; and often still included in many marketing plans in one way or another. Then there is online marketing. And more specifically, social media marketing; a very successful strategy widely used by most online businesses today.

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Are you suffering from FoMo? (A.K.A. Fear of Missing Out?)

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A few days ago, I posted something on Facebook about how I recently discovered that I make many decisions out of fear.

Yes, the fear of missing out is real among small business owners! (You can check out the actual post and subsequent comments below.)

For instance…

fear of missing out (FOMO) [Read more…]

Are You Cashing in on the Benefits of Sponsoring Live Events?

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Next week I’ll be traveling to Phoenix for a conference (The Unstoppable Confidence Networking Conference to be precise!). Not simply to attend the conference, but as an event sponsor.

As I make my travel arrangements, I’m getting more and more excited about attending this event. I mean, at the very least, the conference name alone should tell me I’m going to come away from the event with at least one or two great contacts! Not to mention heaps of information and loads of insights that go along with attending live events.

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Just How Effective IS Your Business Card?

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Most of us have business cards. And most of us hand them out at networking events. We hand them directly to people we meet and we put them in fish bowls and boxes to register for prizes. And we all (hopefully) know the true purpose of having people drop their business cards in the bowls and boxes to register for prizes. It’s to get everyone’s contact information so we can stay in contact with them after the event, and most likely add them to our list so we can communicate with them on a regular basis.

Just How Effective IS Your Business Card? [Read more…]

When Was the Last Time You Attended a Live Event?

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As you read this post, I am in sunny Orlando for one of my favorite live events of the year: the International Virtual Assistants Association (IVAA) Live Summit!

I love attending the IVAA Summit because I get to do all kinds of networking, make new connections, get the up-to-date info and skinny about my industry and tools of the trade. But I also love it because I get to reconnect with colleagues and friends I’ve made over the years. Colleagues and friends I only see at this yearly event for the Virtual Assistant industry.

When Was the Last Time You Attended a Live Event? [Read more…]

8 Tips For Getting the Most Out of Your LinkedIn Experience

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If you’re a business professional in this digital age, you surely have a profile and, if appropriate, a Company Page on LinkedIn. And if you’re a savvy professional, you’re actually investing time in using that LinkedIn account for networking and increasing your visibility.

Not putting much time into LinkedIn on a daily basis? After reading this article, chances are you’ll change your ways. Trust me.

8 Tips For Getting the Most Out of Your LinkedIn Experience [Read more…]

4 Tips to Better Facebook Group Etiquette!

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I’m in a couple of what I’d like to think are strategically selected Facebook Groups. For the most part they are great groups, and I like each one of them for specific reasons. When things are done correctly, they can be very advantageous for networking, building relationships and sharing knowledge.

4 Tips to Better Facebook Group Etiquette! [Read more…]

Building the Know, Like & Trust Factor Offline

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Imagine if speakers and coaches possessed a marketing secret that would help attract more customers, grow their businesses faster, and create sustainable success in their personal and professional life?

Building the Know, Like Trust Factor Offline [Read more…]

5 Power Activities to Boost your Business

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Business BoostersMaking subtle changes in your regular routine can have huge pay-offs for your business growth. Here are a handful of small changes or tasks that can have a big impact on your business:

Visit an Offline Networking Group: Not only does visiting these groups give you visibility as an entrepreneur, it’s great practice for honing your elevator speech and getting past the fear of talking about your business.

Connect, Connect and then Connect Some More: When’s the last time you logged onto LinkedIn? Make it a priority this week to sign on and make 20 new connections on this great social media channel.

Make a Daily Plan: Starting a new day without any sort of plan or guide is like international travel with no map! Take time to sit down and create a fresh ToDo List every day, and do your best to stick to it.

Update your Website’s Bio and About Page: Life changes quickly, and our businesses continually evolve as well. Update your business profile descriptions, bios and head shots…then share the new info with clients and connections.

Get Published in the Newspaper: Many local newspapers have a “business notes” section where entrepreneurs can share the details of new staff hires, upcoming events and business awards for free. If something positive happens to your business, share it with your community!

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