Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy. You can also use promotional products in your marketing efforts. Because, of course, everyone loves to collect pens and mouse pads and mugs and all of the other cool items companies give away to promote their businesses. Not quite as in-your-face as the other strategies, but still effective. Whenever someone sees your promotional item on their desk, in their kitchen, wherever … they think of you.
Your email list can be your most powerful profit generating resource. – Amy Porterfield
It’s common knowledge that email marketing has become one of the easiest and fastest ways to reach your audience, get your content in the hands of your target market, and ultimately make money online. Let’s face it. A good email list can be like gold. Unfortunately, when it comes to building a responsive email list, it’s easy for business professionals to get stuck in a rut. Repeating the same tired message over and over on your website will only result in low or non-existent opt-in rates. By keeping your ideas, offerings and approach fresh, you will keep the pipeline open and ensure new subscribers will keep coming, and better yet, staying.
Sometimes we get so caught up in marketing strategies geared toward attracting new clients and getting out in front of a new audience that we forget about those who already know, like and trust us … and love what we do and how we do it!
Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.
Sounds easy, but it isn’t always.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!
What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?