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Do You Need a Swift Kick in the Podcast?

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If you’re a speaker or coach and don’t currently have a podcast for your business, it can only be for one of a few common reasons:

Do You Need a Swift Kick in the Podcast? [Read more…]

Are You Living the Dream You Anticipated?

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I once read something in my social media travels that really stuck with me. It was a Facebook post made by an acquaintance who had just quit her job to pursue her passion. She said she was tired of working to support someone else’s dream when she could be using that time to support her own.

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Do You Offer More Than One Way To Consume Your Content?

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When most people think of blogging, they immediately think of the typical blog post where people tell a story, provide tips, discuss a topic or anything else – in written form. The post will usually have images and links, but the body of the post is text with a few images.

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So, How Is Your Marketing Strategy Working For You?

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Bringing on new clients is always a team effort. I depend on my team to help me develop proposals and strategies when looking at prospective clients. Not to long ago my team helped me pull together proposals for a couple of prospective clients.

So, How Is Your Marketing Strategy Working For You? [Read more…]

4 Tips to Building Trust with Your Followers

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Email marketing continues to be a key component of content marketing. It’s a great way to stay in touch with clients, share your expertise, and market your business. It’s been around for quite awhile now and doesn’t seem to be going anywhere anytime soon. Last week I wrote about how to build an effective opt-in and grow your list. Today I talk about the importance of trust!

Trust [Read more…]

Are You Mixing Your Sales With Quality Content?

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I just unsubscribed from another email list. Sadly, it seems as if it’s something I have to do on a regular basis. They are almost always lists that offered what I considered to be quality content in their opt-in freebie, and worth handing over my email address. However, as soon as I confirm my email address, the onslaught of “buy my stuff” email begins. 

quality content [Read more…]

Employee or support specialist? Do you know the difference?

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Marketing Support Specialist, Support Specialist, Virtual Assistant, Virtual Professional, whatever title you choose, they are business owners who work with their clients virtually.  

support specialist [Read more…]

Recycle Your Content to Get More Out of Your Articles!

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We’re almost two weeks out of one of the biggest holiday seasons in the US and Canada. For some of us, business slows down considerably, so we have plenty of time to take care of those behind the scene things we do for our businesses, take time off to spend with loved ones, you name it. However, many business professionals find themselves strapped to their desks during these lulls in business, fearful of losing income or even traction with their blogs or sites.

recycling and repurposing your content [Read more…]

3 Tips for Building an Effective Opt-in List

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Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list.

opt-in [Read more…]

And the Best Time to Stop Marketing is…?

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So you’re booked solid. Past capacity. Unable to take on any new clients. Fantastic!

But, what do you mean you’re no longer marketing your services?

And the Best Time to Stop Marketing is...? [Read more…]