Send to KindleIn my inbox this morning … there was a mind boggling email from one of the vendors I frequently use, with the horrific subject line of “Only 69 Days ‘Til Christmas!”
Oh. My. Goodness!
Send to KindleSend to KindleDepending on your industry, your target market, your ideal client, and a host of other variables, the way you market your business can be accomplished in a variety of ways. Marketing solutions cannot, and should not, be lumped into a one-size-fits-all solution. Marketing is not an all-inclusive term, and sadly, it’s often the one word we hate to hear (Because we either aren’t doing it or don’t want to), but a word so vital to our businesses.
“Marketing” doesn’t really have to be a scary word. And it doesn’t have to be difficult either. In fact, it can be quite simple.
Send to KindleSend to KindleWhen I sat down to write this article, it was going to be about some of the new features I’ve noticed on Instagram, but the more I wrote about filters and “stories” and boomerang, the more this article became about something else.
The business world has gotten silly.
Send to KindleSend to KindleA Zoom call this morning was inspiration for today’s Monday Marketing BizTip. I had a lovely call with Andrea Hunt Raco. We’re in a couple of Facebook groups together – including one she personally runs. Being the great connector Andrea is (I think it’s one of her super powers), she has introduced me to a couple of people who’ve turned out to be great connections. I was very privileged to be interviewed on one person’s podcast a few months ago, and the other one ended up joining my team! I’d say those were successful introductions. But, I digress …
Send to KindleSend to KindleI bought some canning jars the other day to use for storing dry goods in my pantry. While at the market, the jars on one of the end-caps caught my eye because I’d been meaning to get one particular cupboard organized for some time. I bought the jars, brought them home, washed them, and filled them with nuts, coffee, tea bags, and other things. Then I lined them up in my pantry feeling quite accomplished.
Send to KindleSend to KindleYou spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging and trying to figure out what they “think”you want them to do next.
Something I hear often, and believe to be true, is a confused mind says no!
Send to KindleSend to KindleIt has been a practice for quite a while now, to go through my Twitter notifications at least once or twice every day so I can thank people for retweeting and sharing my content. It’s all about building relationships, so I also check out who has recently followed me to see if I want to follow them back. As time has passed, I’ve noticed an interesting trend regarding profile images.
Send to KindleSend to KindleAs business owners, we must constantly be marketing and promoting ourselves and the products or services we offer. Yes, we obviously want to have an online marketing strategy in place; and depending on our business, we may do video, print, direct mail, email marketing, social media, you name it. But, there is one powerful PR strategy that tends to get overlooked in lieu of the other, more fancy and technical things … the good old-fashioned method of joining or becoming involved in professional organizations!
Send to KindleSend to KindleWant to add video to your marketing strategy, but don’t know where to start? Why not start with an explainer video?
If you don’t know what an explainer video is, let me explain 😉
Send to KindleSend to KindleLet’s talk about video. More specifically, video marketing.
If video is a part of your marketing strategy. Awesome. If it’s not, and you’re wondering how you can make it so …
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