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Pleased to Meet You … Nice to See Your Face!

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In the early days of my business, when I was office-based and worked only with local clients, I did a good bit of in-person networking.

in-person networking

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Do You Look at Cost Over Value and Benefit?

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Investing in your business is a good thing. So, it sometimes confuses me when business owners are reluctant to invest in products,  systems or services necessary to move their businesses forward.

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Are You Taking Advantage of The Power of Testimonials?

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Having a strategic marketing plan in place is essential if you want to get your message out in front of your target market and ideal client.

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How to Manage Your PR and Marketing When You Don’t Have Time!

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When I mention PR and Marketing, I get the typical … “What do you mean Public Relations? What’s that? Is it something I need?”

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20 Simple Marketing Updates You Can Implement Right Now

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Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.

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Sometimes You’ve Got to Spend a Little to Make a Little!

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If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.

small business [Read more…]

7 Easy Ways to Add More You to Your Marketing!

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As a speaker or coach, your clients and potential clients are quite literally investing in your personality as much as they are in the information you can bring to them. And, I suppose, the same could be said for most types of service providers. The question is … how do you walk that line between being personable and being professional in your marketing?

marketing [Read more…]

Marketing, Love It Or Hate It … Somebody Has To Do It!

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Marketing … how do I love (or hate) thee? Let me count the ways.

marketing [Read more…]

When Was The Last Time You Shared The Content Of Others?

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Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy.

marketing strategy [Read more…]

Are You Getting the Most Out of Your Email Signature?

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Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.

email signature [Read more…]

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