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Increase Demand For Your Lead Magnet With 3 Easy Tips

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One of your primary jobs as a professional coach or speaker is, or should be, growing your list. And one of the best ways to grow your list is to offer something free to members of your target audience in exchange for their email address. This concept of developing a lead magnet is nothing new in the world of Internet or Email Marketing, and you probably already have one.

lead magnet [Read more…]

It’s Called Permission-Based Marketing For A Reason!

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How In The Heck Did I Get On This List? – Take 2!

If this post seems familiar to you, it’s because it’s one I wrote a year or so ago. However, it’s still very relevant to email marketing today, and unfortunately, is still a huge issue for many of us. Such a huge issue, I decided a repeat (with some tweaks here and there) was in order.

email list

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Contests Are Fun and Engaging! And the Winner Is?

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We’re always looking for new ways to market our businesses. Sometimes we need to think outside the box and add a little fun to our marketing.

When was the last time you had a contest? Have you ever?

contests [Read more…]

7 Easy Ways to Grow Your List!

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I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!

You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.

list building [Read more…]

Can you hear me now? They can if it’s a podcast!

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Why just write it when you can speak it?

I’ve got a question for all of you coaches and speakers reading this. Are you podcasting yet? If the answer is no, I’ve also got to ask… why not?

As a virtual assistant who’s been around for quite a few years I always endorse blogging and social media as effective methods of marketing; but the fact of the matter is, there are a lot of folks in the world who prefer to listen than read. And that’s where podcasting comes in.

Can you hear me now? They can if it's a podcast! [Read more…]

How to optimize SEO on your WordPress site – the easy way!

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Search engine optimization (SEO) used to be something I thought only the geeks could do … it was certainly never anything I could do myself, or even understand if I wanted to be perfectly honest. Until now! The Yoast SEO plugin for WordPress (formerly known as WP SEO) is free, and makes optimizing your blog posts and pages super easy.

How to optimize your WordPress site – the easy way! [Read more…]

This Little Biz of Mine, I’m Gonna Let it Shine!

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I was thinking about a song my children sang at church when they were younger – it’s called This Little Light of Mine. In the first verse they sang “This little light of mine, I’m gonna let it shine.” In the 2nd verse they sang “Hide it under a bushel NO! I’m gonna let it shine.” When I think of that song, I think about how so many small businesses are hiding the light of their businesses under a bushel by not including Public Relations as an integral part of their marketing strategy.

This Biz of Mine, I'm gonna let it Shine
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The New Canadian Anti-Spam Legislation (CASL) – What You Need to Know

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No Spam Allow Illustration DesignOn July 1st, there will be a new Canadian law coming into effect that could impact anyone doing business with Canadian clients. The rumor is that these new laws are quite strict, are meant to cut down on unwanted text or emails and will enforce an “opt-in” standard as opposed to the US’s “opt-out” method.

Some of the Differences: The new CASL law defines two types of consent: implied and express. Implied consent is a looser interpretation, whereas express consent requires action from both sender and recipient. Under CASL, consent is required before sending a CEM (commercial electronic message) and it applies to everyone including businesses, organizations, non-profits and even private parties. Basically the new laws apply to anyone who sends electronic messages for commercial or business purposes.

“CASL defines a CEM as a message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc.” The Canadian Chamber of Commerce

If this all sounds huge and scary, don’t panic. There’s a 36 month transition period after the new law goes into effect July 1. 2014 for list owners to get educated and ensure their list stays in compliance under the law. 

Other Sources

http://kb.mailchimp.com/article/about-the-canada-anti-spam-law-casl/#consent

http://www.crtc.gc.ca/eng/com500/faq500.htm

http://www.chamber.ca/resources/casl/

It’s time to learn About.me …

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Business cards are such an important part of a business professionals marketing arsenal these days. The online version of the business card would be social media profiles and website About Me pages, but those can be limiting for anyone craving creativity. If you are looking for a quick, vibrant and creative way to display the equivalent on an online photo business card, take a look at About.Me.

About.Me is a free and ultra-simple landing page that enables business professionals to have all their information in one place, but if you desire stuffy headshots and over the top professionalism, About.Me is not for you. This unique site allows users to display their profile in a creative way with large background and profile photos. Users can also get a free email address associated with their page, share their profile on all social media and blogging platforms and show real-time traffic stats. About.Me does have an iPhone app, and upgraded options are also available for users.

The downside to About.Me is there is no domain name support and no extra layouts available; but it still remains a great way to learn about others, follow them in their networks, and collaborate.

Analyze your Facebook business page with LikeAlyzer!

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Wouldn’t it be nice to get a quick and specific critique on what you could be doing better on your Facebook business page? You can thanks to a cool new tool called LikeAlyzer.

LikeAlyzer works like an evaluation tool for your Facebook business page that points out areas of improvement.  Once you plug in your Facebook business page URL, LikeAlyzer creates a report that shows you areas you may have missed (adding milestones) areas that need improvement (asking more questions) and suggestions for implementing helpful strategies (hashtags). LikeAlyzer also grades you on your posting frequency, timing of updates, fan engagement and your response rate with those who like your page.

Although it’s sometimes a little painful to see all that needs to be improved (and here I am baring my soul to the world), consider LikeAlyzer a guide that provides easy-to-understand information that will help you utilize your Facebook business page to its fullest.