For years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring new customer leads in hopes of selling to them. It was all about getting people to sign up for their mailing list. They felt the more names they had on their list, the more successful they were. This focus on size over substance, and marketers bragging about their extensive mailing lists was commonplace. However, businesses finally began to realize that despite their massive size, their email marketing lists were almost completely devoid of any buying subscribers. The truth was that their “more is better” mailing list philosophy simply wasn’t working.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!