Customer service seems to be an allusive commodity these days. More and more businesses care less and less about providing good service, because they focus all of their time and effort into finding ways to make more $$ and be more “successful.” I don’t know about you, but it seems to me that they have forgotten the key ingredient to a successful business. . . a satisfied customer or client! Without them, we have no business – especially in this day and time. The following article by Ron Kaufman, international speaker and author, shares his expert opinion on the importance of not only maintaining excellent service, but consistently endeavoring to improve it, no matter what!
In Challenging Times, Service Matters Most
by Ron Kaufman
In difficult economic times, some businesses cut costs by cutting corners on customer service. This is exactly the wrong thing to do. Right now, service matters more than ever. Here’s why:
When people buy during an economic downturn they are extremely conscious of the “hard earned” money that they spend. Customers want more attention, appreciation and recognition for their purchases, not less.
Customers want to be sure they get maximum value for the money they choose to spend. They want assistance, education, training, installation, modifications and support. The basic product may remain the same, but they want more service.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!