It’s that time of year again. 2017 is over and done with, and we’re sliding into 2018 with bright shiny faces and hopes for our best year ever, for both business and our personal lives! At least I am 😉
Something happened after returning from a convention. Something that confirmed my conviction that business owners should never use a third party platform (no matter how good it is) as their primary blog, or in lieu of their website.
“But I don’t need my own blog,” or “I don’t want to spend the time and effort on a website when I have a perfectly acceptable alternative,” you say.
Did I just say wealth of your content? Yes, I did. Wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
I have been talking a LOT about promoting your content on your social media platforms, and posting it on 3rd party platforms like LinkedIn, Medium and Triberr. I’ve also been talking a lot about repurposing your content via audio and video. However, there are even more ways you can spread the wealth of your content.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Basic dos and don’ts for email marketing
I would estimate 95% of the lists I subscribe to (perhaps more), send me absolutely nothing that is of any value to me, whatsoever. My email address is simply seen as a potential source of cash. I am, quite literally, a number.
Most people like variety. I know I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.
One of the services we provide our clients on a regular basis is email marketing. And, one of our major challenges when providing this service is related to gathering newsletter content. We often give our clients suggestions for topics and content, and have a team copywriter on hand to help whenever needed. Since we’ve become pretty darn good at coming up with newsletter content ideas on the fly, we thought it would be a great idea to share some of those ideas with you all.
I’ve seen several people on Facebook asking why they aren’t able to share a post or image on someone else’s profile. Others have asked me, and someone specifically asked me about it this morning. So, I thought it would be a good topic for today’s tip.
If not, why not?
You spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging and trying to figure out what they “think”you want them to do next.
Something I hear often, and believe to be true, is a confused mind says no!
Facebook keeps rolling out new features, right and left. I usually don’t get too excited right away, because I am typically at the bottom of the roll-outs.
But not this time baby … I’m in!