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The Heart Of Your Brand Is In The Details

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I was thinking about branding, and was reminded of a time I went out for brunch with a couple of girlfriends one weekend. We were at sweet little European-style bistro. The décor was gorgeous.

branding [Read more…]

How to Sell Without Being a Pitching Machine

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You know how a pitching machine works in a batting cage? It’s a machine that automatically tosses out balls for the batter to hit. 

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Tips to Getting More Clients to Sign on the Dotted Line

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No matter what business you’re in, a critical part of getting new business is that all-important client interview.

prospective clients [Read more…]

Do You Need a Swift Kick in the Podcast?

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If you’re a speaker or coach and don’t currently have a podcast for your business, it can only be for one of a few common reasons:

Do You Need a Swift Kick in the Podcast? [Read more…]

Sometimes Prospective Clients Might Not Be a Good Fit!

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A Lesson Learned … 

This is a post about a lesson I learned regarding prospective clients. It took me a while to learn it, but once I did, I was much more peaceful and confident about the prospecting/sales process.

Sometimes It's Just Not a Good Fit! [Read more…]

Do You Offer More Than One Way To Consume Your Content?

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When most people think of blogging, they immediately think of the typical blog post where people tell a story, provide tips, discuss a topic or anything else – in written form. The post will usually have images and links, but the body of the post is text with a few images.

content [Read more…]

How Not To “Assume” When You Know What You Know!

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I took part in a 28 day blogging challenge a few years ago. It was a 28 day challenge because it was for the month of February. The challenge was to blog every day for 28 days. So I did. It was tough at first, but it taught me I really did like to write – I just didn’t know it until then.

blogging [Read more…]

And the survey says … (Do you really know what everybody wants?)

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What’s the best way to find out the wants and needs of your ideal client? What’s the best way to find out what burning questions are keeping those same clients up at night? What’s the best way to ask your clients what your business is doing right, and what it’s doing wrong?

survey [Read more…]

Employee or support specialist? Do you know the difference?

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Marketing Support Specialist, Support Specialist, Virtual Assistant, Virtual Professional, whatever title you choose, they are business owners who work with their clients virtually.  

support specialist [Read more…]

When your gut tells you something, do you actually listen?

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You know that feeling you get in your gut when you’re talking to a prospective client who sounds like they would be a great fit, but something just doesn’t feel right? Or when you’re talking to a prospect who doesn’t “fit” on paper, but you know in your gut they would be a great client? Those are your instincts.

business instincts [Read more…]