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Do You Have Conversations With Your Social Media Followers?

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Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.  

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Are You Burning Bridges or Building Walkways?

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You know that client you fired 6 months ago? Or the one who fired you? How did you handle the situation? Did you handle it with professionalism, or did you burn another bridge?

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Simplify Business With Systems and Procedures. Wash. Rinse. Repeat.

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Running a business doesn’t need to be difficult.  It shouldn’t be a struggle for you, as a business owner, to figure out how to do things over and over again, or take a lot of time and effort to train a new team or staff member.

Don’t reinvent the wheel with each new project. Put systems and procedures in place to make it easy to replicate what you do!

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Honesty Is the Best Policy. But Is It Yours?

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One of the most important things we need to face as business owners is that we aren’t perfect. No matter how much we want to be, we aren’t. And, to top it off, business doesn’t always go the way we want it to, and we might make a mistake or two along the way. 

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How Important Is Great Client Care to Your Business?

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Client Care. Two little, but very important, words in business. Unfortunately, GOOD client care (also known as customer service) seems to be fading quickly and becoming a thing of the past. At least it seems that way with many of the small businesses I encounter nowadays.

How Important Is Great Client Care to Your Business?

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Are They Just Not Into Me?

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You know that prospective client you speak with who sounds so excited about working with you? The one who asks all the right questions and give all the right answers, but just isn’t ready to commit right there during the discovery call?

As any savvy business owner would, you shoot off a quick email right after the call or first thing the next day, thanking them for their time, and telling them how much you enjoyed speaking with them.

And you wait. And you wait. And you wait.

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Will that decision really add value to your business?

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Decisions, decisions, decisions. As business owners, we make them all the time. The question is, just how much thought do you put into making those decisions? When making business decisions, do you consider the long-term effect each one will have on your business? Do you consider how it will effect your clients? Will that decision really add value and benefit?

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Do you see yourself as the CEO of your business?

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Are you a confident business owner? Do you know your worth and the value you bring to your clients? Do you act like the confident business owner you are, or do you stutter and hem haw around, second guessing your worth? How you see and represent yourself as a business owner will be how prospective clients (and other business owners) see you as well. Be the CEO of your business!

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How to Write More Effective Emails That Get Results!

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Email marketing is a pretty standard tool in the marketing toolbox for businesses nowadays. Especially if you’re a speaker, coach or anyone who markets via the Internet.

I know I’ve written about email marketing a few times before, but today I’m going to dig in a little deeper with some copywriting tips that will get your readers to actually read your emails and make them more effective.

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3 Ways To Improve Your Social Media Marketing

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I remember when social media was just getting started. That makes me feel like a dinosaur to say, but in the Internet age, I sort of am a T-Rex! I remember way back when message boards were the main method of communicating with Internet friends and colleagues. But back then, we truly communicated with each other. If you had a question, you would post it and your friends would answer. The more time you spent reading these message boards, the more you got to know the people who were spending time there.  The relationships you built there were reciprocal.

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