As the evolution of video marketing continues to gain more and more momentum, you can expect more captivating video content from brands and consumers alike in 2018. For that reason, including video in your content marketing is a must if your goal is to connect and engage today’s audiences.
Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.
I have a friend whose hard-working, doesn’t-participate-in-social-media-at-all, husband is always on top of the latest celebrity gossip. This man spends most of his day outside performing a physically demanding job. They don’t have cable TV. He doesn’t use email, let alone Twitter, so how is it he always knows the latest celebrity gossip, what state the Kardashians are in, and what movies are shoe-ins for the Oscars, at any given minute?
Tomorrow I’m heading out to Lima, Ohio for the 5th Annual Social Media Week Lima conference. I’m extra excited because it’s only two hours from home (I don’t have to fly!), I finally get to meet someone I’ve known online for a few years, and it’s the perfect size event for networking! Not too large, not to small, but just right!
Networking use to intimidate the heck out of me. Especially when I’d attend an event where I didn’t know more than one or two people tops – much like this one. What do I say? what do I do? How do I act? What if they don’t like me? Those were the things that went through my head and, sometimes, prevented me from networking at all. But that was then, and this is now.
One of my team members shared a story with me. She and a friend were out for dinner the other evening at a very nice restaurant, celebrating her birthday.
It was a beautiful evening, and they were both looking forward to a wonderful meal and a nice cold beer. She said as they studied the menu, they were both torn over the same two dishes. The steak and the lobster linguine. They thought they’d like to share, but it wasn’t easy to share a plate of linguine! When it came time to order, they explained to their server that they would like to share their entrees, and asked if the chef could plate their meals in a way that could accommodate this.
Follow up, follow up, follow up. Yes, I know I say that all the time, but it’s an area where so many business owners fall short. I can’t tell you how important it is to the life of your business. That is if you’re interested in having clients.
There are many business owners who rock when it comes to follow-up. But that’s not the case for everyone. Some of us (yes, I am including myself) are not always as diligent with follow-up as we should be. Some, not at all.
I love AppSumo deals. I just do – and I’ve purchased several of them. I recently snagged one I believe to be the best yet. It’s called Book Like A Boss, and I like it much better than TimeTrade, Calendly, and all of the other online scheduling systems I’ve tried. While it’s no longer an AppSumo deal, it is still a great deal and an awesome scheduling platform I highly recommend.
I talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
LinkedIn is one of the primary social media platforms I use for business. Facebook and Twitter are the two others that get the majority of my attention. Facebook makes it super easy to engage and build relationships. LinkedIn, not so much. Due to the “professional” nature of the platform, the easy banter and ability to talk about just about anything under the sun of Facebook doesn’t work on LinkedIn.