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Do You Really Know What Your Audience Wants?

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We all want our content marketing efforts to be successful. But, in order to be successful, we need to know what our audience wants and needs.

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Sometimes you’ve just got to put on your big girl panties and deal with it!

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Just like your physical health, your business health is important. But having a healthy business requires a lot of work on your part, and also involves making some tough decisions from time to time.

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Do You Have Clear Personal and Business Boundaries?

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Boundaries. We all have them in our personal lives with family and friends, as well as in our businesses with our clients. Or at least we should.

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Is Your Team in the Know About Your Business Goals?

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Or do you keep them in the dark about your business goals and the direction of your business?

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Do You Have Conversations With Your Social Media Followers?

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Ever since Social Media entered the picture, marketing has taken on an entirely new look and feel. With more and more social media platforms popping up here and there, there are even more opportunities to market your business. And, with more and more people on Social media trying to get their message out to their friends and followers, it’s crowded out there. Which, is one of the reasons Facebook is making the big changes to their algorithms you keep hearing about.  

social media engagement

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Are You Burning Bridges or Building Walkways?

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You know that client you fired 6 months ago? Or the one who fired you? How did you handle the situation? Did you handle it with professionalism, or did you burn another bridge?

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Simplify Business With Systems and Procedures. Wash. Rinse. Repeat.

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Running a business doesn’t need to be difficult.  It shouldn’t be a struggle for you, as a business owner, to figure out how to do things over and over again, or take a lot of time and effort to train a new team or staff member.

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Honesty Is the Best Policy. But Is It Yours?

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One of the most important things we need to face as business owners is that we aren’t perfect. No matter how much we want to be, we aren’t. And, to top it off, business doesn’t always go the way we want it to, and we might make a mistake or two along the way. 

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How Important Is Great Client Care to Your Business?

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Client Care. Two little, but very important, words in business. Unfortunately, GOOD client care (also known as customer service) seems to be fading quickly and becoming a thing of the past. At least it seems that way with many of the small businesses I encounter nowadays.

How Important Is Great Client Care to Your Business?

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Are They Just Not Into Me?

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You know that prospective client you speak with who sounds so excited about working with you? The one who asks all the right questions and give all the right answers, but just isn’t ready to commit right there during the discovery call?

As any savvy business owner would, you shoot off a quick email right after the call or first thing the next day, thanking them for their time, and telling them how much you enjoyed speaking with them.

And you wait. And you wait. And you wait.

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