Send to KindleIn my inbox this morning … there was a mind boggling email from one of the vendors I frequently use, with the horrific subject line of “Only 69 Days ‘Til Christmas!”
Oh. My. Goodness!
Send to KindleSend to KindleI have a friend whose hard-working, doesn’t-participate-in-social-media-at-all, husband is always on top of the latest celebrity gossip. This man spends most of his day outside performing a physically demanding job. They don’t have cable TV. He doesn’t use email, let alone Twitter, so how is it he always knows the latest celebrity gossip, what state the Kardashians are in, and what movies are shoe-ins for the Oscars, at any given minute?
Send to KindleSend to KindleTomorrow I’m heading out to Lima, Ohio for the 5th Annual Social Media Week Lima conference. I’m extra excited because it’s only two hours from home (I don’t have to fly!), I finally get to meet someone I’ve known online for a few years, and it’s the perfect size event for networking! Not too large, not to small, but just right!
Networking use to intimidate the heck out of me. Especially when I’d attend an event where I didn’t know more than one or two people tops – much like this one. What do I say? what do I do? How do I act? What if they don’t like me? Those were the things that went through my head and, sometimes, prevented me from networking at all. But that was then, and this is now.
Send to KindleSend to KindleOne of my team members shared a story with me. She and a friend were out for dinner the other evening at a very nice restaurant, celebrating her birthday.
It was a beautiful evening, and they were both looking forward to a wonderful meal and a nice cold beer. She said as they studied the menu, they were both torn over the same two dishes. The steak and the lobster linguine. They thought they’d like to share, but it wasn’t easy to share a plate of linguine! When it came time to order, they explained to their server that they would like to share their entrees, and asked if the chef could plate their meals in a way that could accommodate this.
Send to KindleSend to KindleFollow up, follow up, follow up. Yes, I know I say that all the time, but it’s an area where so many business owners fall short. I can’t tell you how important it is to the life of your business. That is if you’re interested in having clients.
There are many business owners who rock when it comes to follow-up. But that’s not the case for everyone. Some of us (yes, I am including myself) are not always as diligent with follow-up as we should be. Some, not at all.
Send to KindleSend to KindleI love AppSumo deals. I just do – and I’ve purchased several of them. I recently snagged one I believe to be the best yet. It’s called Book Like A Boss, and I like it much better than TimeTrade, Calendly, and all of the other online scheduling systems I’ve tried. While it’s no longer an AppSumo deal, it is still a great deal and an awesome scheduling platform I highly recommend.
Send to KindleSend to KindleI talk a lot about repurposing your content so you can get the most mileage out of it. It seems silly to keep churning out more and more content and only use it once, when you could be using it in more than one place, in more than one format.
Send to KindleSend to KindleLinkedIn is one of the primary social media platforms I use for business. Facebook and Twitter are the two others that get the majority of my attention. Facebook makes it super easy to engage and build relationships. LinkedIn, not so much. Due to the “professional” nature of the platform, the easy banter and ability to talk about just about anything under the sun of Facebook doesn’t work on LinkedIn.
Send to KindleSend to KindleI rarely post about my team and the services we provide because, well, this blog is about you and your business, not me and mine! However, something happened in my business recently that would be impossible to share if I don’t talk a bit about what we do and how we’ve perfected our communication channels so we can be as efficient as possible.
Send to KindleSend to KindleThe popularity and effectiveness of video marketing continue to experience exponential growth. Video advertising is not new, and its integration into website and mobile content has become a powerful marketing strategy. Businesses of all sizes, would be wise to incorporate video in its marketing strategy. Including website, mobile, email, and social media. Take a look at the following reasons you should develop a video marketing strategy.
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