Being a business owner today is much (much) different than it was back in the days before the smartphone was introduced into our lives. I’m sure any entrepreneur who’s been in business for more than ten years would agree with me.
Three step year-end marketing review
At the beginning of this year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2018 their best year ever.
Here we are looking at the back end of 2017, setting our sights on a shiny new year.
This is when most of us tend to start thinking of ways we want the next year to be better than the last. It’s when we start the process of setting goals and plans for our biggest, most successful year ever. And that’s great! Go with the momentum while inspiration strikes!
Thanksgiving is almost upon us. For those of us in the US, it’s the national signal to proceed with holiday festivities! Holiday shopping is already well underway with all the early Black Friday sales. Christmas trees are popping up across my Facebook feed as so many of my friends can’t wait to get started. Holiday party invites are coming in fast and furious, and planning is well underway for the BizEase team’s very own virtual Christmas party, which spans the continent. I love both Thanksgiving and Christmas; the spirit of the holidays, the joy of the season, the magic in the air … but boy oh boy can it be overwhelming.
No one can understand the life of an overwhelmed entrepreneur like another overwhelmed entrepreneur. (Can I get a heck yes?) Client work, social media, bookkeeping … client projects. Emails to write, proposals to draft, phone calls to return, websites to update. Sometimes, owning/operating/growing a successful business feels like trying to shovel the driveway during a blizzard. Like we’re putting out a lot of effort, yet aren’t getting anywhere.
My very short newsletter tip, the BizEase Buzz, goes out every Friday. It hits the inbox of my subscribers with some kind of time-saving tip on plugins, apps, and tools that will help them be more productive. In general, I do my best to pick my tip and get it scheduled at least the day before so it’s done. But when I woke up last Friday morning, my newsletter was not scheduled, I still had no tip, and my brain was empty.
It’s been a while, so I thought it was high time I wrote another post about how to get more out of your work day… aka: how to be more productive. And since I think we can all agree social media eats more of an online marketer’s productive working time than any other activity, let’s focus on that.
It always floats my boat to find tools that analyze and track how I’m doing in business … whether it’s my website, social media sites, email marketing system, whatever. It’s always good to know how these platforms and systems are doing so you can keep what works and fix what doesn’t.
A Zoom call this morning was inspiration for today’s Monday Marketing BizTip. I had a lovely call with Andrea Hunt Raco. We’re in a couple of Facebook groups together – including one she personally runs. Being the great connector Andrea is (I think it’s one of her super powers), she has introduced me to a couple of people who’ve turned out to be great connections. I was very privileged to be interviewed on one person’s podcast a few months ago, and the other one ended up joining my team! I’d say those were successful introductions. But, I digress …
The lazy, hazy days of summer are over for most school-aged children across North America as the kids return to class. If you’re an entrepreneur working from home, to say that endless days with the children at home are challenging to your productivity, is an understatement. (I’ve been there, I know!)