I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr and Medium.
Well, maybe not actual letters missing from content. Let me explain. Earlier this year, I did a tip/blog post about AppSumo, and some of the fantastic deals they offer for some great products. Well today, I want to tell you about one of those deals I recently took advantage of.
Twitter exploded on Sunday after a truck commercial aired during the Super Bowl. The ad got a lot of attention because it used a Martin Luther King Jr. voice over. With the Super Bowl being such an important event for advertisers, and a captive audience of millions, I’m surprised Dodge took such a risk. Especially during Black History Month.
There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.
It’s that time of year again. 2017 is over and done with, and we’re sliding into 2018 with bright shiny faces and hopes for our best year ever, for both business and our personal lives! At least I am 😉
Something happened after returning from a convention. Something that confirmed my conviction that business owners should never use a third party platform (no matter how good it is) as their primary blog, or in lieu of their website.
“But I don’t need my own blog,” or “I don’t want to spend the time and effort on a website when I have a perfectly acceptable alternative,” you say.
Did I just say wealth of your content? Yes, I did. Wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
I have been talking a LOT about promoting your content on your social media platforms, and posting it on 3rd party platforms like LinkedIn, Medium and Triberr. I’ve also been talking a lot about repurposing your content via audio and video. However, there are even more ways you can spread the wealth of your content.
Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
For those of us whose target market and ideal clients are virtual, social media marketing seems to be at the top of the marketing strategy food chain, and has become one of the top ways we market our businesses.
However, it should not be our only marketing strategy – no matter how much we think it works. To have a truly effective marketing strategy, we also need to incorporate other forms of marketing into the mix.
Today’s Marketing BizTip was prompted by an article by Chris Brogan titled “Blogging Isn’t Dead!” It was a great article that addresses some of the things I’ve been spouting about for quite a while. And I really have to chuckle when I hear people saying it is dead. Why? Because if you look at their websites, they are typically the ones who don’t blog and don’t want to.
Chris pointed out that many were saying people aren’t visiting blogs anymore so, instead, you should be blogging on platforms like Medium or using Facebook notes.