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24 Quick And Easy Ideas For Newsletter Content When You Need Help

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One of the services we provide our clients on a regular basis is email marketing. And, one of our major challenges when providing this service is related to gathering newsletter content.

newsletter content [Read more…]

How to Make Social Media and Content Marketing Work in Harmony

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If you’re like many of the people we work with on a regular basis, there’s a good chance you don’t have a section in your marketing plan dedicated to content. We all know content is important, but, let’s be honest with ourselves. It’s time-consuming to create. It’s costly. And it’s not as easy to roll out as some of the other forms of marketing (like social media). But, content is tremendously important, and should be working closely with your social media activities as part of your greater, overall marketing plan.

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How To Create A Successful Content Marketing Plan

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This world of Internet marketing in which we live calls for businesses to produce a large amount of content. From blog posts and social media updates to press releases and general website content … businesses need content. Period. There should be a content marketing plan within your overall marketing plan. (I know. I know. Another project to tackle, but it’s important!)

As you sit down to draft your content marketing plan, here are five strategies to keep in mind.

content marketing [Read more…]

5 Simple Marketing Tips For Your Audience of Goldfish!

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In the year 2000, the average attention span of a human being was 12 seconds. As of September 2018, that average had fallen to 8 seconds.

attention span [Read more…]

5 Easy Ways To Give Away Useful Content In Your Marketing

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One of the best ways to stand apart from your competitors, in my opinion, is by offering as much as you can, for free. I don’t mean your time or your product, or your services. I mean knowledge by way of free content.

free content [Read more…]

Marketing, Love It Or Hate It … Somebody Has To Do It!

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Marketing … how do I love (or hate) thee? Let me count the ways.

marketing [Read more…]

How To Spread The Wealth Of Your Content!

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Did I just say wealth of your content? Yes, I did. Wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!

content [Read more…]

How to Share Your Stories Easily on Medium!

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Are you publishing your stories on Medium? Do you know what Medium is? Do you even care?

content marketing on Medium [Read more…]

Do Your Readers Know What You Want Them To Do Next?

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If not, why not?

You spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging, trying to figure out what they “think”you want them to do next. 

Something I hear often, and believe to be true, is “a confused mind says no!”

call to action

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How to Write More Effective Emails That Get Results!

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Email marketing is a pretty standard tool in the marketing toolbox for businesses nowadays. Especially if you’re a speaker, coach or anyone who markets via the Internet.

I know I’ve written about email marketing a few times before, but today I’m going to dig in a little deeper with some copywriting tips that will get your readers to actually read your emails and make them more effective.

email marketing [Read more…]