I’m hooked on blogging. It is still one of the best ways I know of to get your content out there in front of your target market … and keep those who are interested in your “stuff” returning to your website time after time for more. In actuality, the main goal of content marketing, is to drive people back to your website, so it makes sense to me to add blogging to the mix.
Did I just say wealth of your content? Yes, I did. Wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
I talk a LOT about promoting your content on your social media platforms, and posting it on 3rd party platforms like LinkedIn, Medium and Triberr. I also talk a lot about repurposing your content via audio and video. However, there are even more ways you can spread the wealth of your content.
One of the services we provide our clients on a regular basis is email marketing. And, one of our major challenges when providing this service is related to gathering newsletter content. We often give our clients suggestions for topics and content, and have a team copywriter on hand to help whenever needed. Since we’ve become pretty darn good at coming up with newsletter content ideas on the fly, we thought it would be a great idea to share some of those ideas with you all.
If not, why not?
You spend a lot of time and effort crafting the perfect article or blog post. Great. The question is, do you tell your reader what you want them to do next. Do you give them a clear call to action, or do you leave them hanging and trying to figure out what they “think”you want them to do next.
Something I hear often, and believe to be true, is a confused mind says no!
Today’s Marketing BizTip was prompted by an article by Chris Brogan titled “Blogging Isn’t Dead!” It was a great article that addresses some of the things I’ve been spouting about for quite a while. And I really have to chuckle when I hear people saying it is dead. Why? Because if you look at their websites, they are typically the ones who don’t blog and don’t want to.
Chris pointed out that many were saying people aren’t visiting blogs anymore so, instead, you should be blogging on platforms like Medium or using Facebook notes.
I think you know by now that I’m a huge believer in blogging regularly. And I know I’ve written more than one post about how important it is to not just publish your post on your blog and leave it at that. It’s all about content marketing!
Yes the search engines will pick up your content if you use good keywords, and people might find it if they visit your blog. But what about those who don’t know you? Those who have never been to your website or blog? How will they find all of that great content you’ve written if they don’t know it exists?
This world of Internet marketing in which we live calls for businesses to produce a large amount of content. From blog posts and social media updates to press releases and general website content … businesses need content. Period. There should be a content marketing plan within your overall marketing plan. (I know. I know. Another project to tackle, but it’s important!)
As you sit down to draft your content marketing plan, here are five strategies to keep in mind.
If you’re like many of the people we work with on a regular basis, there’s a good chance you don’t have a section in your marketing plan dedicated to content. We all know content is important, but, let’s be honest with ourselves. It’s time-consuming to create. It’s costly. And it’s not as easy to roll out as some of the other forms of marketing (like social media). But, content is tremendously important, and should be working closely with your social media activities as part of your greater, overall marketing plan.
I love this time of year. It’s a time when we can look back at our businesses and reflect on where we started at the beginning of the year and where we are now.
It’s also fun for me to look back at all the blog posts I’ve written (174, and we’re only halfway through December!), the topics I’ve covered, and which ones were the most popular.