Why just write it when you can speak it?
I’ve got a question for all of you coaches and speakers reading this. Are you podcasting yet? If the answer is no, I’ve also got to ask … why not
As a business owner who’s been around for quite a few years, I always endorse blogging and social media as effective methods of marketing; but the truth is, there are a lot of people out there who prefer to listen than read. And that’s where podcasting comes in.
What’s a podcast?
Let me clarify in case you’re still wondering about podcasting and aren’t really clear about some of the ins and outs, or what value and benefit podcasting could possibly have for your business. Whether it’s being a guest on someone else’s show, or having a show of your own. For today’s purposes, let’s approach this from the standpoint of having your own podcast.
A podcast is essentially your very own talk show. Podcasts are recorded in studios, over your regular phone, on your mobile phone, or any other way that allows you to record a conversation. These recordings are saved as digital audio files and uploaded to a feed people can subscribe to, and are usually organized into episodes, like a TV series. In many podcasts guests are interviewed, while in others, there’s just one voice. There are several different ways to structure a podcast. Some are broadcast daily, others weekly, while others have no rhyme or reason (not recommended) whatsoever.
Unlike live radio, podcasts are prerecorded; which is wonderful, because if you goof up or have a technical glitch, no worries. You’ve got the ability to get in there and edit the recordings until they’re just right. (Or you can always hire someone to do that for you.)
So why should you be podcasting? Let’s discuss.
Benefits of podcasting
Your message, served warm! When someone subscribes to your podcast, they’ll automatically receive any new episodes you release. This means your audible marketing messages are delivered right away to the folks who want to hear them. Just like that, at the moment you release them to the world.
Listeners can enjoy at their leisure. Your listeners can download your podcast to enjoy whenever they wish on their iPod, in their car, on their computer, or on their smart phone.
Achieve expert status. Like your blog posts and articles, podcasting will help you become established as an expert in your field. Podcasting will help with your SEO efforts, and will give provide content you can then repurpose on your blog and share on social media.Like blog posts and articles, podcasting helps you establish you as an expert in your field.
Podcasting also tends to be less work than YouTube. And, did we mention it’s also an inexpensive to produce your content?
Content requirements for your podcast
Yes, podcasts are audio-based, but you’re going to need some content and some other information, too.
Name. First of all, you’re going to need a title and tagline for your “show.” It’s easiest to think of it as just that. Try to come up with something that will be memorable and set you apart from your competition. If you can sneak some of your keywords into the title, excellent! Do some poking around the iTunes store to see what kinds of names people are giving their podcasts.
Title. You’re also going to need a title for yourself if you don’t already have one, and a brief bio.
Description. A description is always good – that’s how people will know what your Podcast is all about so they’ll know if they want to subscribe. Plus, you may be required to write a description and comprehensive subtitle in order to be listed in certain podcast directories.
Intro/Outro. This is what you say at the beginning and ending of each show, and often includes music. It’s important! The easy part about the intro/outro is you record it once, and then you simply tag it at the beginning and end of each podcast.
I know this might sound like a lot of work, but like many things, once you set it, you can forget it.
If this sounds complicated, or like it might be a little too much work, an online marketing support team like ours can help with the content requirements for setting up your podcast, and we can also do the editing and all of the other technical bits related to getting you online.
The next bigger thing on the rise (well it’s actually smaller) is Alexa Briefings. An Alexa Briefing is like a mini podcast. It’s usually around 2 minutes (hence the word “briefing” in the title) rather than the typical 30-60 minutes of a podcast. But more about Alexa Briefings at a later date!
What questions do you have about podcasting? Let us know in the comment section below and we’ll be happy to answer your questions. Or better yet … contact us to schedule a complimentary call to see if podcasting might be your next marketing step in business, and if we’re a good fit to help you get there.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!