Your website is one of the main things that define you and your business – it’s your virtual office, and has the ability to immediately either impress or scare away potential clients. What you want to do is ensure you do more of the right things that leave good impressions than the wrong things that send them packing. These tips on the do’s and don’ts for creating a great website should help. Let’s show you how to create a website that rocks.
Here are the do’s and don’ts for an effective website:
Hook Them Right Away – Have you ever landed on a site and immediately had that “feel good feeling?” It had warmth and personality and you instantly felt you had arrived home. Your problems were solved, your visions realized, your hope restored. Now of course, it doesn’t happen exactly like that; however, it truly can feel that way to potential clients. They stop by your site. They immediately feel comfortable with what they see. They see themselves in the copy and something clicks!
How can do you this? Easy. In your copy, address the challenges you know your clients experience and tell them how you can help. Know your clients and their needs and be sure to speak to them in a language that addresses those needs and makes them feel welcomed and at home. On the front page, let it be all about them with a link to the services page, which is then all about you.
Create an Effective Tagline – Oh the power of the tagline. Your tagline is a one-liner that packs such a punch that it summarizes all you do and has clients wanting more. Often it is the first thing potential clients see when they land on your site, and has the power to hook them immediately. Once again, it’s the magic of knowing your clients and their needs, and then speaking to them in a language they will understand. For example, our tagline, Seamless Marketing, Technology and Administrative Support truly does say it all for our business. It’s short, sweet and summarizes what we do and what we look forward to doing for you. Create a tagline that works for your business. When you have a few good options, ask friends and associates what they think. Which one really works? Keep tweaking it until you find the right one.
Have a Clear and Easy Navigation Bar – You need to clearly set up your navigation bar so that people want to click on the individual tabs and find out more. Also, you need to have these labeled correctly so prospects know what they will find and where. The name on the navigation tab is critical in getting them to take the time to check out each section of your site. Many websites have gone the way of being overly cute, which can work. However, what business owners often miss is while they may understand what is on a particular page, visitors often don’t. Not a good thing when your goal is to keep visitors on your site and exploring pages.
Website Don’ts – The Bad Stuff – Now the don’ts … Don’t have music that automatically loads as soon as someone lands on the site. It takes less than two seconds for a visitor to stop and run when they are immediately assaulted by the sound of an audio or video. Don’t have a black background, it’s hard to read. (Wait…it’s almost impossible to read.) Don’t have pop-ups. Yes, I know pop-ups help with click-rates, but they often give the impression you want to “sell” me more than you want to know me.
Now the added benefit of a great website is you start getting more high-caliber clients that value your services and long to work with you. Isn’t that what you want … a website that will draw in the right kind of clients that match the services you offer? Hopefully these tips will help you do just that.
Terry L. Green, President of BizEase Support Solutions, and her team of qualified online support specialists, provide seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money.