Running a business today can be so stressful. And no matter how many years you have been in business, things happen that can really challenge your business success. Fortunately, the longer you have been in business, the more prepared you are to take quick action and resolve any dilemma that comes your way. And with so much information readily available today via social media and the internet, it’s never been easier to face those challenges, fix those problem areas you might not even have known existed, and do more of the right things to run your business more effectively.
To help you get there, here are a few top mistakes and how to avoid them in your business:
Not Having a Call to Action – You know what you want your target audience to do, but are you telling them? Are you asking them to connect with you, call you, email you, sign up for your newsletter, and so forth? If not, you are missing out on big opportunities for business growth. It’s important in all areas of your business to be clear and connect all the dots with a clear call to action. Your potential clients won’t hire you unless you do. They won’t sign up for your newsletter unless you make it easy and point them in the right direction. And they won’t be spreading the word about your services unless you have given them permission by asking them to. Think of all the opportunities you might be missing out on.
Therefore, be clear on your website, social media, blogs, and even your own newsletter. Direct your audience to exactly what you want them to do. Be specific—I want you to do the following— and then show them how to do it. Take time now to review what you have done to date. Does your website lead people to you? Does your autoresponder series have a call to action notice at the end of each one so they can connect each time they open one? If not, get working on it. It will be so worth the time and effort you put into it.
Not Communicating Effectively – Have you had those times where you send off an email and relax thinking it’s all taken care of, only to realize a few days later when you get the returned product that it’s all wrong and worst yet, the deadline looms? Yikes! Yes, this happens to the best of us; however, you can take steps initially to prevent it. The first thing you need to do is clarify exactly what you want. Reread your message several times to make sure you have all the key components spelled out correctly. Think of the message from the recipient’s perspective, not from yours as you wrote it. If you received this message, would you understand what is needed? And if you are on the receiving end of this kind of message, you can also prevent miscommunication by asking questions when you first receive it. If something doesn’t quite make sense, don’t wait; ask now.
Or speakers, have you ever booked a big event only to panic when the realization comes that this is the same weekend as your parent’s 50th wedding anniversary? These things happen and it can cause major chaos in your business. However, you can take steps to minimize it.
Not Having Systems in Place –The main thing you need to do is have systems in place right from the beginning. Utilize an online calendaring system, and consider hiring an online support specialist to keep it updated and maintained. Most importantly, take your time with everything you do. Rushing from task to task is one of the primary causes of problems in the daily operations of business. You get too busy to focus on doing things right. Slow down and prioritize. You’ll be amazed at how much more smoothly things can go if you simply stop long enough to take the time to think it through completely before going forward with something.
These simple things can make a big difference in your business success. One final note is to learn from your mistakes. Mistakes happen, but if you can grow and learn how to do better the next time, your business will thrive.
Terry L. Green, President of BizEase Support Solutions, and her team of qualified online support specialists, provide seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money.
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