Search Engine Optimization (SEO) – Yes, when some people see these words they get excited and think “Wow, I can’t wait to do more of that. Let’s go.” But most will immediately think—BORING! In fact, many would rather do almost anything other than deal with this whole issue. However, it is a necessity of business and something you absolutely need to do. More importantly it’s something you need to be doing on a regular basis. But it doesn’t have to be the drudgery you think it is. In fact, there are others ways to get amazing SEO results besides using keywords and phrases. And that’s what we will discuss here; ways to get more action on your website, blogs, videos and more through SEO mastery and effective link and relationship building.
Here are our tips for success with link building and SEO:
Master your SEO Basics – Now we all know the premise of SEO is to set yourself up so when someone types in a specific search phrase or keyword, your name or business pops up, which in turn provides amazing results in the search engines. To really be successful though, you want to have systems in place to make it easy for the search engines to find you on a consistent basis. Focus on how you can set up your blog titles, subtitles, links, ALT images, and so forth to always be effective. Consider having a formula you can follow when you post that will consistently use the same elements. Also, consider doing a series of postings. You’ll then appear in the search engines with your chosen keywords consistently, making it easier to be recognized as an expert in your topics.
Be Effective in Your Link Building – It’s not only the keywords on your site bringing in the visitors, but the links you create elsewhere as well. It’s important to visit and make comments on the larger more visited sites of your target audience. This not only produces a great link back to your site, but also gets you on their radar. The important thing to remember is to do it well. Be real. Don’t just comment and say, “Love it. I post tips on my site, too,” and then include a link to your website. Take time to really read their posts and then add in your sincere and honest opinions. Don’t sell. You build more relationships when you simply add comments and truly engage. Then, go back and share again. Don’t just post once and be done. Work on building a relationship so they get to know you.
Respond to Invites in Newsletters – How often have you seen someone in a newsletter ask for comments, feedback, your opinion, tips? When was the last time you actually responded? This is one area where many totally miss the mark. You are being asked to connect; so why not do it? Oftentimes when you make the effort to comment, the ezine owner will add your comments to their next newsletter, to their blog, on their social media networks, and so on. This can also be a great way to build relationships. Writing a newsletter can be a lonely business, and it helps to hear back occasionally from readers. You should be doing this on a regular basis.
SEO for your YouTube Videos – You’ve taken the time to create an awesome video; now take the time to get people to see it. So many make this mistake and then give up on videos because they aren’t getting the desired results and it doesn’t seem to work. Well, it does work! You just need to do it correctly. We all know the basics, such as using a title that is descriptive and keyword-driven, and having a good description that summarizes the video and also includes vital keywords. Most have this part mastered, but then still miss out because they don’t make it interesting enough for viewers who stop by and actually click through and watch the video. How well you describe your video is truly the key to whether someone will take the next step and watch it. Add in fun facts that will make them want to click through and watch. By adding energy and excitement, they not only will click through and watch, but oftentimes will repost it on their own social media networks.
Link building and SEO doesn’t need to be boring. It can actually be quite fun, especially when you start seeing results. Keep in mind that it’s so much more than links and keywords, it’s about building relationships and connections with those who can help you grow your business. Is it work? Yes. Is it worth it? Absolutely!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!