As much as you might think you aren’t in sales, think again. When it comes to a successful business it often boils down to this—sales, sales, sales.
Whether you are selling books or products, services, promoting a speaking event (live or virtual), a book tour, whatever, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The results themselves can be what determine whether or not you are successful.
Therefore, to get the best results, it’s important to focus on exactly how you’re driving those sales and where they are coming from. Ask those who contact you how they found you; was it through an ad, social media, or perhaps a referral? Knowing where your potential clients or customers are coming from is crucial. That tells you what you need to be doing more of in your marketing efforts and what areas to focus on. But just as important is making sure you take full advantage of each and every opportunity that comes your way. It’s so easy to do when you have your systems set up properly.
Here are a few key points to remember when marketing your business:
Get the Most from Your eCommerce and eMail Marketing System – Make sure you get your website, email marketing platform, and shopping cart working for you. This is key to success. You’re missing out on major opportunities every time you don’t set up an autoresponder for orders, or have your eCommerce system set up to reconnect with your buyers in some way. Think back to how often you purchased something (say, for the holidays) and then totally forgot about that business until you receive something new from them, like their latest sales event or company newsletter. That’s exactly how it works – out of sight – out of mind. This one simple step will make a huge difference in your business success now and for years to come.
Know Your Statistics – Yes, it truly is important to know your stats so you can utilize that information in future marketing. It will also help you customize your marketing efforts to where there is the most interest, making your efforts more effective. Many in social media obsess over how many are following them, their influence, etc. While it may be important and a key element to explore, it’s not the be all and end all of marketing and tracking. Keeping track of your website stats, blog stats, email marketing and ecommerce stats is vital to knowing the who, what, when and where of your buyers – past present, and future. Many of these will even list keywords used to find you. Can you imagine how priceless that can be? It can contain tremendous knowledge regarding what leads your clients to you. Monitor your overall stats regularly. Keep notes and compare your results on a monthly basis. You’ll be amazed at just how much knowing your numbers by following these simple steps can improve your business, and you’ll be able to clearly see what’s working and what isn’t.If you think you're not in sales as a business owner, think again!
Have a Team to Support You – Do you have a an online marketing or virtual team behind you, dedicated to your business? One that knows what it takes to get the best results? A team that can connect all the dots to ensure each video, each podcast, each blog post, and each sales page you create will bring the results you’re looking to achieve. Is that team familiar with your products and services and able to take your thoughts and dreams and make them a reality (with very little supervision)? Behind most successful businesses, you’ll find a team of dedicated professionals handling the different aspects of the business. If you don’t have a team now, get one. And if you do have a team, make sure you’re taking full advantage of their services. Ask them … what else can you do for me? You’ll be amazed at just how much they come back with.
Running a successful business is mostly about doing the right things over and over again, and avoiding the things that aren’t working for you. These simple tips should help you do just that.
Don’t have a team? We’re happy to chat about how our team can become your team, and how we can help you achieve better success with the right marketing strategy and tools. It’s what we do!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!