Many business owners experience this in their business; the feast or famine of self-employment. Some months they are hopping and not sure how they can get it all done, and then the next month or so, you can hear a pin drop with little income coming in and new clients nowhere in sight. That’s why it’s so important for business owners … especially speakers and coaches, to always put their business success first.
It’s so easy to do when you take the time to do it. Here are the top ways to keep your business growing:
Reassess Your Business Regularly – Yes, your business is running smoothly and things seem AOK for now, but when was the last time you checked the wellbeing of your business? Do you know how much you made last quarter? Are you up or down for the year? This is important to ensure continued growth in your business. If you discover you are substantially down, then you might need to jumpstart your marketing even more. We provide tips on doing that next. Also, one thing I never considered until after attending an event this year. Do you know what your conversion rate is? Specifically, how many people do you need to talk to in order to gain one client? This was a huge eye-opener for me!
Perhaps it’s time to invest in some passive income resources so you can grow your business while still keeping the same hours. When you continually reassess your business, you know what you need to do to keep it shipshape.
Consistent Marketing – What’s the best way to always have clients? Continually market and be out there. When you have a full schedule and are constantly on the go, this is the one area that often slips through the cracks. But it doesn’t have to be that way. Routinely keep front and center with your clients and potential clients. Here are a few things you want to continually do:
- Send out regular ezines and add verbiage that connects with your audience so they write you back, building relationships.
- Post to your social networks often. See if it would benefit to join more networks.
- Create new videos and educational materials
- Update your free offering for those that sign up for your ezine so new visitors see your latest and greatest tips and recommendations
- Write new articles and press releases
- Network and connect regularly. Consider going to one new networking event a month. Then, each month return and see how that builds not only new acquaintances but clients as well.
Continue to Learn – Attend seminars and teleseminars as well as training programs regularly and apply what you learn to your business. The more you know, the more you grow. This can be especially important when you know where your weaknesses lie. Say for example your Facebook page doesn’t get the attention it should. Take steps to learn more about Facebook marketing to turn it around. Do you lack systems for your business? Learn from the best and figure out what systems would work for you. Make a plan monthly to review one area lacking in your business and get the help you need to turn it around. You will be so grateful you did.
What’s the best part about taking care of your own business? When you do, you have so much more to give to your clients. They see a more confident you who is dedicated to business success. That’s the kind of person they want to work with. Plus, you never know, but some of the new projects or services you add from your training might be exactly what they need as well. Thriving in your business is a matter of always being the best you can be. Hopefully these tips will provide ways to do just that.