By Deborah and John-Paul Micek
Oh My! People and crawlers and spiders, oh my! What’s a lost business blogger to do?
As you step into the blogosphere and try to start using your business blog for maximum marketing impact you may feel like Dorothy trying to reach the Emerald City in the Wizard of Oz. Only difference is you don’t have a yellow brick road to follow.
Or do you?
More and more business owners are starting blogs every day. Many of them are doing it with their focus being to get better search engine rankings that bring more traffic to their site, and with that, more exposure for their company. A worthy goal to have indeed.
As they reach for that goal however, far too many fall prey to the belief that frequent postings packed with good keywords alone will bring them the results they want. They believe in the misconception that quality content doesn’t matter to get those top-level rankings.
But that’s not the way to Oz, it’s not the way to Kansas, and it’s certainly not the way to marketing effectively with your business blog.
Producing content that way will never get you the people you need as readers. And without people that you can turn into raving fans, you’ll never get the viral impact and valuable linking that you need.
Fortunately, the yellow brick road to business blogging success (with people, crawlers, and spiders) is not that hard to find. And it’s surprisingly easy-to-follow once you’re on it. Properly planning your business blog, and gaining popularity with both people and search engine spiders really becomes an intuitive part of the process.
Because well-focused blogs are naturally attractive to both humans and search engine spiders alike. The way a blog is put together and maintained gives these two key players exactly what they want most.
Why people like blogs so much
Blogs are a technological expansion of the natural drive that people have to communicate. And they’re becoming more and more popular with people for three main reasons.
1. They’re topical which means they save time
2. Active interaction
As you deliver more and more targeted content, that connection deepens and expands into credibility and trust.
Why search engine spiders love blogs
Unlike normal web sites, your business blog won’t need tricks, tactics, and constant revisions to get good search engine rankings. You could say that business blogs were born for search engine optimization. The very construction and functioning of a blog is naturally attractive for search engine spiders.
The reasons why your business blog can be prime food for search engine spiders are remarkably similar to the top three reasons that people like blogs.
Here they are.
1. Topical relevance
2. Frequent activity
3. Links and connection
Although the frequency of posting undeniably helps, it’s not the Ferrari that’ll zip you down the yellow brick road to marketing success. Overall, quality of content trumps frequency in most niche areas. Assuming of course that posts are made consistently, on topic, and at a frequency rate relative to their length — both people and spiders will devour the content to create a powerful linking connection.
The answer to remarkable search engine rankings in your chosen niche AND permeating popularity with people is right in front of your face. It’s right in your blogging software, and it’s right inside you.
Much like the scarecrow, tin man, and lion that were told by the Wizard of Oz that they always had what they sought, you’ll find that most of what you’re looking for can already be found in your business and life.
Like the scarecrow you need to use your brain to properly plan and organize your business blog with a specific target niche.
Like the tin man, you need to have your heart in your business blog and be passionate about what you’re blogging about.
And like the lion, you have to be courageous enough to just step out there and start doing it.
When you take your brain, your heart, and your courage and you add it to your business blog – you’ll be well on your way to optimizing your marketing with both people and search engine spiders.
About the Author: John-Paul Micek and his partner Deborah Cole Micek are Click-and-Mortar Coaches. They help small business owners like you, achieve profit-doubling growth in one-third the time it would take to do on your own.