I had a hard time falling asleep a couple of nights ago. I tossed and turned and turned and tossed, but just could not get my brain to turn off. That isn’t normal for me, and I was beyond frustrated. It wasn’t until the next morning that I realized the beautiful coffee stout I drank right before bed was most likely the culprit.
Have I mentioned before how much I love a good glass of beer? Because I don’t think I have. And you’re probably asking … What in the heck does beer have to do with business? Read on, because I’m going to tell you!
See, I don’t drink beer for the buzz. I drink it for the taste. And there is a tremendous difference between a $1 bottle of beer and a $4 bottle of beer.
I won’t even look at a bottle of Bud Lite or Coors Lite, but give me a Sam Adams or most any other Craft beer (especially a good porter or stout!) any day of the week and I’ll thank you for it.
I love a good, rich, dark, robust beer. These beers might cost twice as much as those cheaper brands, but you pay for quality. With Sam Adams, for instance, you get nothing but the best. They source the best spices from around the world, so the consumer ends up with a premium product.
That Lite beer on the other hand? It’s made as cheaply as possible, and is totally watered down to take out the calories and the alcohol content, as well as lower the cost. To be brutally honest, it tastes like crap.
If all you want is a quick, cheap buzz, you buy the beer that costs $6.99/6. If you want quality and good taste, you’ll pay more. My favorite beer, on the other hand, is $16.99/4!
It’s the same thing when it comes to hiring service providers, including Online Marketing Support Specialists, and Virtual Assistants.
Sure, you can hire someone for peanuts to get the job done. But why wouldn’t you pay the few extra dollars to hire quality support, and have that job done to the absolute best possible standards and service?
Just like there’s a significant difference between cheap beer and the more expensive premium beer (or cheap chocolate versus the more expensive chocolate like Godiva or Ghirardelli, or cheap coffee versus the expensive coffee), there is almost always a significant difference between the Virtual Assistant or online support person charging a really low rate, and the one who charges more. While a higher cost doesn’t always represent a higher quality, it does the majority of the time. You pay more for a reason.
With the higher end foods and beverage products, you’re paying for craftsmanship and the best possible ingredients. With service providers, you’re paying for experience, skill and quality of work.Quality vs. quantity. You get what you pay for, even with business and beer!
No matter who you are, when you go to the market, you’re going to buy the best items you can buy within your budget. And so you should also do when sourcing service providers. Hire the best support you can afford, and it will pay dividends. You don’t necessarily just hire the most expensive support person or company you can find. You find the most professional person or company with the quality of service you want, at the price you can afford.
And back to my coffee stout. I love it so much, not only will I pay more for it; I’ll continue to drink it even if it takes me a little longer to fall asleep at night. That’s the kind of love you should have for your beer, and for the people you partner with to help grow your business.
If you want to know more about working with the best … let me know! I’m happy to schedule a time to chat about how we can help you grow your business and make more money in the process!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!