For most business owners, the month of December is jam-packed not only with year-end tasks, but for those of us who celebrate the holidays, there’s also a pile of to-dos to tend to in addition to the work we do for our clients. After the holiday hustle and bustle is all over and put away for another season, though, a magical thing happens.
The world gets a little bit quieter.
There seems to be a lull in between Christmas and the 2nd or 3rd of January, where most of us aren’t doing a whole lot of business. We’re probably too busy taking time to exhale because we survived the insanity!
Few of us are in the office mindset during the time between Christmas and New Year’s. And while I believe you take some time in that window to enjoy a break with your friends and loved ones, I also suggest you consider using some of this downtime to work on your business.
Assuming you’ve already done a check up on your business health (here’s a link to my first post of a 3-part series), here’s where you can take some time to catch up on the things you may not have gotten around to earlier this year.
The following are some tasks all business owners should be spending time on throughout the year; but realistically, tend to fall by the wayside.
I challenge you to take some time before 2019 to tackle the following:
- Take out your online marketing plan and look at those things you didn’t get around to implementing earlier this year. What are you waiting for? Make a new plan to see at least one of those things happen.
- Update your social media profiles. When’s the last time you changed up the copy on your Facebook Page? When was your LinkedIn last updated? Go ahead and tweak all that information now. Remember, a potential client might be reviewing those profiles at any moment. Are they seeing old information or up-to-date content?
- Check in with past clients. If there are people you miss working with, go ahead and reach out to them. Wish them a happy new year and let them know you’d love their business in 2019.
- Grow your network of contacts. Use your downtime to become more visible on social media. Try to make more connections on LinkedIn. Get out to some social functions and meet people. The more people you know and connect with in a meaningful way, the more you stand to grow your business as a result.
- Expand your knowledge. Are there some skills you could freshen up? Any professional development opportunities you’ve been wanting to make use of? Holiday downtime provides a great opportunity to take some webinars or to do some reading about a topic you want to learn more about.
- Study your competitors. Use those quiet days to look at what your competitors are doing. It’s always a good idea to stay informed about what others in the industry are up to. When it’s quiet, this is a great task to occupy your time!
I’m not advocating you spend your whole holiday break working! Not at all!!! Take time to relax and enjoy the holidays. But if you do have a few hours to spare, try implementing some of the things I’ve mentioned, and see if your business improves in the new year as a result.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!