We know blogging takes time and commitment. It takes time to come up with quality content and fresh ideas, and it takes commitment to post on a regular basis. And sometimes, it may even seem like one of those business chores you might be able to cut back on just a little and it wouldn’t make much difference. Why not post every other week instead of weekly; or perhaps shorten your posts a bit? No one would notice. Would they?
As a matter of fact, your readers would notice. Cutting back on your blogging even a little can have a negative effect on your results. For one, your loyal fans will get out of the habit of looking for your new articles. They have become familiar with your regular schedule, and when you start posting on a less than consistent schedule,they will be less and less aware of what you are doing, and your blog will soon drop off their radar. Also, it can definitely affect your SEO efforts. When you consistently post on your blog, the search engines will regularly crawl your site; and when you don’t, the search engines will stop crawling, which will affect your stats. Let’s break this down a little more.
Is your blogging producing results? Here’s how to tell:
Are your readers commenting on your posts? If your readers are commenting on your posts, it means you’re engaging them, and therefore, it’s working. People are reading your content, and more importantly,finding what they are reading interesting enough to comment on it. With so many blog posts, even when someone reads something they enjoy, they rarely respond back. If you are getting this type of engagement, then you are on the right track. Keep it up.
But make sure to take it a step further. You want to make it a point to comment back promptly and acknowledge what was said. Also, with so much on your plate you may often write in haste. So remember, if your reader took the time to comment, you need to take the time to compose a thoughtful response. Be sure to check out their site if they mention it or follow them on social media, too, if they provide that information. You never know if these connections might be your next client or even better, the next great friend you make online.
Fresh content means better SEO results. We all know that one of the main reasons we blog is to get more SEO results. That’s why it’s such a good idea to have your blog on your main site so once someone stops by your blog; they also get to see your services and other offerings. Having a WordPress website makes this super easy, as your blog will be automatically integrated into your site, which means the search engines will be crawling both your website and your blog at the same time. Many don’t realize just how important it is to continually post and to have fresh content. If you stop blogging and posting quality content, your website stats can really take a hit. As we mentioned above, the search engines are no longer crawling your site on a routine basis. That alone is reason enough to blog regularly. You should also take this a step further and check your stats on a regular basis. You’ll get better results if you know what’s working and what isn’t.
In addition, be sure you are consistent with your SEO. Even though you may not want to focus on keywords alone, make sure you include them in your content.
You also want to make it easy for your readers to find other articles on similar topics by categorizing them. Oftentimes, when they read one article that interests them, they will look under that category for more.
Yes, blogging takes time and commitment, but is definitely worth the effort. Blogging connects you in both a personal and professional way with those who you wouldn’t normally have the opportunity to connect with. Bonds are formed and familiarity created. Don’t take the risk of having to start over by neglecting your blog and fading away. If the ho-hum of blogging is getting to you, try to re-energize it and start something new. Perhaps it’s time for a contest or something fun. Maybe even have a chat with your online support specialist to see if you can come up with some unique new ideas. The most important thing is simply to keep at it and keep blogging consistently if you want to see the results of your blogging efforts.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!