Do you really know what your audience wants, or are you just guessing? If you ARE just guessing and simply throwing topics and content up against the wall like a spaghetti test, wouldn’t it be easier and more effective to just ask?
Set up a poll, survey or questionnaire on your website or through social media. Then use the results to fine-tune your content and keep your readers coming back for more.
One of the topics for one of the visibility challenge sessions I participated in last year, was all about finding out what my audience really wants. Not just any audience – my ideal client audience, which is really who you want to target. It may seem difficult to know what they really want and need, but sometimes it really is simply a matter of “ask and ye shall receive.” Even in business.
The key to attracting your “ideal” audience and honing in on the right content to produce, is knowing what they want. But how do you do that?
The most direct way is to ask. Since your current clients represent the audience you want to attract, why not ask them first? Call them, send them an email … whatever it takes. Just ask them what type of content they want to see from you. What are their pain points? What will help them grow their businesses and succeed as business owners. You can also send out a survey or poll to your mailing list through something like Survey Monkey, conduct a poll on Twitter, Facebook, or even your blog. There are a variety of ways to find out what your audience wants so you can provide content that will keep them coming back.
Knowing what your audience actually wants can also help prevent writer’s block; because you are able to narrow down the topics so they fit, rather than just writing articles and blog posts you “think” fit.
When was the last time you asked your audience what they want? Have you ever?[clickToTweet tweet=”Know what your audience wants so you can keep them coming back for more!” quote=”Know what your audience wants so you can keep them coming back for more!”]
“Ask” your audience what they want. I don’t care who you ask or how (social media followers, those on your list, your blog readers, anyone or everyone.). Just ask, and let me know in a comment below if you did … and how you asked, or will ask!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!