Do you really know what your audience wants, or are you just guessing? If you ARE just guessing and simply throwing topics and content up against the wall like a spaghetti test, wouldn’t it be easier and more effective to just ask?
Set up a poll, survey or questionnaire on your website or through social media. Then use the results to fine-tune your content and keep your readers coming back for more.
One of the topics for one of the visibility challenge sessions I’ve been a part of for the past year or so was all about finding out what my audience really wants. Not just any audience – our ideal client audience. Sometimes it really is a matter of “ask and ye shall receive.” Even in business.
The key to attracting your “ideal” audience and honing in on the right content to produce, is to know what they want. But how do you do that?
The most direct way is to simply ask. Since your current clients represent the audience you want to attract, why not ask them first? Call them, send them an email … whatever it takes. Just ask them what type of content they want to see from you. What are their pain points? What will help them grow and succeed as business owners. You can also send out a survey or poll to your mailing list through something like Survey Monkey, conduct a poll on Twitter, Facebook, or even your blog. There are a variety of ways to find out what your audience wants so you can provide content that will keep them coming back.
Knowing what your audience actually wants can also help prevent writer’s block; because you are able to narrow down the topics so they fit, rather than just writing articles and blog posts you “think” fit.Know what your audience wants so you can keep them coming back for more!Click To Tweet
So this week I’ve got a challenge for YOU! “Ask” your audience what they want. I don’t care who you ask or how (social media followers, those on your list, your blog readers, anyone or everyone.). Just ask, and let me know in a comment below if you’ve accepted my challenge and how you asked or will ask!
Also published on Medium.