Article Marketing has been around for years and is still one of the best ways to disperse your expertise and knowledge out to the masses quickly. The benefits of article marketing are numerous, and business professionals and marketers are quickly recognizing the true power of spreading their brand and credibility via article sharing sites.
Here are a few benefits:
Share & Inform: Article marketing provides a great venue in which to share best practices, tips, and strategies with readers and potential clients. Never make your clients or customer base go elsewhere to seek information that you yourself could be providing. Article marketing helps provide that much needed info stream to your ideal customer.
Drive Traffic: Pushing out content via article marketing sites gives the search engines the fresh content they need, and provides readers with a reason to visit your website to find about more about you.
Enhance Credibility: A well-written article with good content can increase your business’ credibility and show potential customers that you are an expert in the industry.
Leverage Content: Many people write a blog post, and that’s the end of it. Instead of letting it end there, use this same article repurposed as an article marketing piece. This allows you to get more mileage out of, and more life into, your content.
As the popularity of article marketing continues to rise, so does the selection of places in which business professionals can share their information. Here are a few:
EzineArticles: The leader in article marketing directories is EzineArticles.com. EzineArticles is an article directory that allows people to submit their articles for free. These articles are then available to the general public to read or publish on their websites. Ezine Articles has a few more submission guidelines than other services, but they are without a doubt, the largest article directory on the Internet, and have been in business for around 12 years. With WordPress’ Ezine Plugin, Premium members can submit their blog post to EzineArticles without the hassle of logging into the site and submitting them manually via cut and paste.
Amazines: Amazines works very much the same as other article marketing sites and their rules are easy to follow. Authors can submit articles to be seen by the general public, and website owners can find content for their websites. The service is free to join and use, and it allows authors to create bios under their articles that contain links to their websites.
GoArticles: GoArticles is a free service that is used by Internet marketers to publish articles that help promote their products and services and increase their traffic and sales. GoArticles does have specific guidelines you’ll need to follow, such as; articles can be no longer than 2500 words but no shorter than 200 words.
There is definitely some preparation required when submitting your articles to article marketing sites. You will need to set up an account on each of the sites you choose to use before you can do anything. Also, many article marketing sites do not allow links or images within your articles so those must be removed before submitting. Once the accounts are set up and the requirements are met, however, it’s smooth sailing and well worth the effort.