By Jeff Herring
Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.
3 ways to repurpose your content on your blog
1) Entire article/parts of your article – You can repurpose your entire content into a blog post. It’s a great way to create lots of blog posts when you have lots of articles. While you can do this, it’s generally not a strategy I recommend.
Because you can get more than one blog post out of your content. You can turn most articles into a blog series. If you have have written a 7 tips article, that can be a 7 post series on your blog. You can also turn your sub-headings in your content into a blog post series.
2) Begin the article – Another strategy that I recommend is to begin your article in a blog post and then use the “more tag.” Instead of placing the entire article in one blog post, you can begin the article in a post on one page and then finish it on another page in your blog.
In a WordPress blog you use the “more tag” for this, and all good blogging platforms have a way to do this.
And don,t just cut off the article in just any place. Build some “article intrigue” but continuing as your article at a crucial point so the reader will be excited to read the rest of your article.
3) Blog to EzineArticles – This is my favorite blogging strategy to use to bring a ton of more traffic to my articles. In this strategy you begin the article on your blog. Make sure you use a compelling title to capture the reader’s attention. Then at a crucial point in the article you invite the reader to “click here to read the rest of the article” and send the to your article on EzineArticles.
When I first began to experiment with this strategy, I wondered if people would mind going more than one place to read an article. The consistent feedback I get is that once you have captured their interest they don’t mind being directed somewhere else to finish the article.
You can see examples of how I do this and get many more great tips and videos on my blog at http://FromtheDeskofJeffHerring.com
From Jeff Herring – The Article Marketing Guy
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!