I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Content promotion is so important if you want people to actually see what you post. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr, Medium, and Tumblr.
Engagement is still very important, so yes, you do want to take a few minutes from time to time to share and comment on both sites for more interaction; but getting your content up on the sites doesn’t need to require a lot of extra work.
Triberr: With Triberr, you can simply add your blog’s RSS feed to your account and it will pull in your posts. For some reason mine would stop working after a while and I’d have to go into Triberr and update, so I installed the plugin on my blog and it works like a champ.[clickToTweet tweet=”Get more eyes on your content by cross-posting on 3rd party sites like Triberr, Tumblr, and Medium!” quote=”Get more eyes on your content by cross-posting on 3rd party sites like Triberr, Tumblr, and Medium!”]
Medium: With Medium, content promotion is easy. You can either manually add your posts to the site, or install their plugin like I did so everything is pulled into the site when you hit publish on your blog. In a previous blog post I go into more detail about how I have it set up and why I chose to do it that way.
Tumblr: Tumblr is the other site I publish to regularly. Another site similar to Triberr and Medium, and another opportunity to get your content out to a new audience, without any extra work. I use Social Warfare as my social sharing plugin, and Tumblr is one of the options for sharing sites. Once you set your account up, it takes about 3 seconds to share your content on Tumblr.
Medium, Triberr, and Tumblr are just three additional content promotion resources you can take advantage of to get your content out in front of more people with minimal effort, so why not? You never know who will see your content or where your next client will come from. Your post might just be seen by the right person at the right time.
What’s my favorite saying about getting more eyes on your content? Yup … you got it! “More eyes on your stuff = more visibility. More visibility = more clients!
Are there other third-party sites you like to take advantage of to get your content in front of more eyes? I know there is, of course, LinkedIn publishing, but what other ones are available that you would recommend? Leave your recommendations in the comments!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!