Are you Too Busy to Reach Your Potential?
In Michael Gerber’s book ‘The E-Myth’, he talks about working ‘on’ your business vs. working ‘in’ your business.
I know, I know. You’re busy. You’re out there on the road, giving speeches, marketing, creating handouts, invoicing clients, setting up travel. Who has time to spare?
But what is not working ‘on’ your business costing you?
It could be that you will take years longer to reach your business goals. Or worse, not reach them at all.
Here’s an outline of what working ‘on’ your business might look like:
Spend 1-2 hours each week working on big picture strategy for your business:
– Map out your business plan for the year (Okay, I should have written this tip in January!) Do you need to create more programs and products…. or do you need to let go of some?
– Check in with a trusted colleague or coach to help see where your blind spots might be in your plan. What can you not see because you are too close?
– Review your positioning in the marketplace. Are you known as the expert in your field? Or do you have some work to do?
– Set your financial goals and determine a way to chart your progress each month. Are you celebrating your wins? And buckling down when you fall short?
– Schedule time to take action on the areas that you need improvement. Are you improving the high payoff items, like the speech? Or spinning your wheels creating new products when you don’t have the audiences to buy them?
By working ‘on’ your business consistently for 3 months, you’ll set a course for success that will pay off for years to come.
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