With over 380 million users on LinkedIn, the more eyeballs you can get on your information, the better. Taking advantage of some of LinkedIn’s lesser-known options is an excellent way to do just that.
LinkedIn Notes: Let’s say you just had lunch with Sally and want to make note of something you discussed or some other important information. Perhaps it’s about an upcoming project or a change in her job title. You need a place connected to her name that will remind you of this potentially valuable information. Hello, LinkedIn Notes. Notes are found within your connection’s profile information. You can add notes for anyone in your LinkedIn Contacts, and they will be visible in the relationship section of the profile – but only to you. For new connections, this is a great place to put meeting notes, or maybe even a reminder of how you met so you have easy access for quick review in the future. Tagging is another feature that helps you remember where this connection fits into your life and business (colleague, client, prospect, etc.).
Don’t Forget Keywords: Like most social media platforms, it’s important to use keywords in your copy to improve the chances of search engines sending targeted visitors to your online real estate. However, it’s also important not to use so many keywords that it prevents your profile from being readable to humans. Don’t forget to use keywords on your image, in your headlines, within your summary, and all of the other sections of your profile.
Publish a Post: From LinkedIn’s official blog: “Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.”
If you haven’t explored publishing posts on LinkedIn…maybe the above information might give you some incentive.
Add a Background Image: Add uniformity to your brand by adding a background photo or image to your profile. In June of 2014 LinkedIn rolled out the ability for users to add a background photo to their personal profiles. This not only helps give your profile more personality, but also allows you to use your brand colors and style to create consistency across all of your social media profiles. Use a JPG, PNG or GIF file that’s under 8MB in size and has a resolution of 1400 by 426 pixels for the best results.
Spread the Word: As you work to create a strong and vibrant presence on LinkedIn, don’t forget to spread the word. Promote your LinkedIn presence to help grow your professional network faster by adding social sharing buttons or even a profile badge to your website or blog. There are several social sharing plugins you can use, and LinkedIn has several different badge designs to select from. You can choose your own here. The code you copy will include a link directly to your personal LI profile.Promote your LinkedIn presence by adding social sharing buttons or an LI badge to your website!Click To Tweet
Tweak your Summary Section: There has been a lot of discussion over the years about how LinkedIn users should create their summary section. Once the dust settled, the overall best practices’ result was that users should write their summary in the first-person narrative. Example; “I offer____for___people and businesses. My mission is to ___________.” Users have 2000 characters to tell their story in Summary. Since there aren’t any formatting tools to bold or italicize words or letters, you can try using all caps; but use this tactic sparingly and save it for things like headers and titles.
LinkedIn Ninja Tactic: If you want to change your profile to reflect a temporary job shift, title change or maybe even promote a project, you can create a copy of your existing profile and save it. To do so, go to “Edit Profile,” click the down-arrow to the right of the blue “View Profile As” button, and click “Save to PDF.” Backing up this information not only makes it easy to remember the previous details, but also to reinstate your prior information when the time is right.
If you’d like to find out more about creating and optimizing a great LinkedIn profile, just let us know. Contact us today to schedule your complimentary 20 minute consultation!