The primary goal of marketing is to get your products and services out in front of your target market so they can see and experience your awesomeness. In today’s digital world, it’s easier to get in front of your target market and ideal client, but requires a little more schmoozing and a “different kind” of effort than it did in the older days when we could just take out a big fat, expensive ad in the Yellow Pages (you remember those, right?), place an ad in the newspaper or send out brochures and flyers via snail mail.
Today we have Social Media. It’s free (for the most part) and there are a ton of options that will put you smack dab in the middle of those in your target market. One of those options is Facebook Groups. Facebook Groups let you network and schmooze with the other members, and give you an opportunity to provide value and benefit – thereby showing them you know your stuff! It gives them an opportunity to get to know you, learn about what you do and how you can help them – without being salesy.
When I Googled “how many groups are there in Facebook,” this is what I found:
Google Now Indexes 620 Million Facebook Groups – AllFacebook.
However it should be noted that combining those same queries as of today (5/14/14), google returns a number closer to the 1mm range. In the FB 4Q13 earnings call, Mark Zuckerberg announced that there were more than 500mm MAU of groups.
All I can say is OMG that’s a lot of groups!!! And that was in 2014.
With over 620 million Facebook Groups, there are bound to be at least 5 or 6 of them where your target market is hanging out. The trick is to find them. Do a search on Facebook using keywords for your target market. Mine might be “coaching groups,” or “speaking groups.” You can also ask some of your clients or colleagues if they know of any great Facebook Groups they can suggest. I believe I’m a member of about 9 or 10 groups specifically where my target market or ideal clients hang out. I’m in others, but those are product or service specific or related to a course or mastermind I’m involved in.Find targeted Facebook Groups and start building relationships today!Click To Tweet
My suggestion is to find and join 5-6 groups where your target market and/or ideal clients hang out. Then add the groups to the shortcut menu so you can find them easily. Make sure you read the “rules” first so you know what is and what isn’t allowed in each group. Then introduce yourself, comment on other’s posts, like posts and comments, respond to questions and provide value whenever possible.
If you’ll spend 10 minutes per day participating in your groups, I think you’ll be pleasantly surprised at the results. And remember … it’s not just about joining and getting the members to become clients, it’s about building relationships. It’s an easy way to build relationships and showcase your areas of expertise without being salesy!
Also published on Medium.