Wealth of your content? Yes, wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
I know I’m always talking about promoting your content on your social media platforms, and posting it on 3rd party platforms like LinkedIn, Medium and Triberr, but there are even more ways you can spread the wealth of your content.
Be a guest blogger or write articles for an online/print magazine!
While you might not be able to get right in as a guest blogger on either one of these very well-known sites, you can get started on a smaller scale. Identify some of the bloggers or websites you enjoy that provide value and benefit to your target market. Many of them look for guest bloggers from time to time. Contact one or two of them to find out if they are open to a discussion and see if your content is a good fit. It certainly can’t hurt to ask. The plus side of asking is you might actually get a gig as a guest blogger with one of them!Find blogs or sites that provide value and benefit to your target market & become a guest blogger.Click To Tweet
Another way to get more eyes on your stuff is to write articles for an online or print magazine. Getting your content into an online/print magazine gets you out in front of an entirely new audience.
I just happened to fall into a sweet gig like this about 4 months ago. A good friend of mine recommended me for a position as co-editor of the Coaching Tools section of Choice Magazine, a digital/print magazine for coaches! My target market is speakers/coaches, so…uh, yeah! I was definitely interested. The December 1 issue is my debut as co-editor, and I just submitted my two coaching tool reviews for the following issue in March! Talk about getting my content in front of new eyes! Not to mention my photo and bio in each issue. I don’t know how long the gig will last, but for now … I’m loving it.
Do you currently guest-blog or contribute to a print/online magazine? If you aren’t, why not give it some thought. You never know what opportunities you might find.
Also published on Medium.