Social Media giant Facebook may boast over a billion users, but apparently this giant has a chink in its armor. On the morning of October 21, 2013 users who attempted to log in into Facebook as usual were met with this message.
During the time Facebook was down for maintenance, business folks and Facebook junkies were left wondering if that was indeed the case, or if some sort of catastrophic global Facebook meltdown was occurring. As people scrambled to find answers, a great question came to light. If Facebook goes offline, how will you continue to communicate via social media with your current and potential clients?
For those who have firm footing in multiple social media platforms, this is a moot point. But many business professionals dedicate the bulk of their social media sharing to one site and one site only. If that’s the case for your business instances like the one on October 21st could potentially leave you stranded and without a voice or connection to your tribe for a period of time.
The lesson in all of this may very well be the proverbial “don’t put all your eggs in one basket” idiom. If your business tends to rely on one social media platform only, it may be time to diversify and begin building a secondary presence on sites like LinkedIn or Twitter.